How to Create a LinkedIn Page for a Nonprofit: Need-to-Know LinkedIn Page Requirements and Tips
Is your nonprofit on LinkedIn? If not, it should be! With over 810 million members, LinkedIn offers a unique opportunity for nonprofits of all sizes to connect with prospective volunteers, board members, donors, employees, and more. The first step? Create a LinkedIn Page for your nonprofit.
But are LinkedIn Pages free — and what LinkedIn Page requirements does your organization need to know about? Read on to discover answers to all your most pressing questions about how to create a LinkedIn Page for a nonprofit, as well as some tips to help you get started.
1. Can a nonprofit have a LinkedIn account?
Nonprofits can create a LinkedIn Page (also known as a LinkedIn Company Page, or simply a Page). This is a little different than the LinkedIn profile you have as an individual, which is designed to help you manage your personal professional brand. By creating a LinkedIn Page, you can showcase your nonprofit as an organization, helping to build credibility. This also means that whenever someone lists employment, volunteer, and board experience at your organization on LinkedIn, your nonprofit’s logo and a link to its LinkedIn Page will automatically appear on their profile.
2. Are LinkedIn Pages free?
Yes! It’s free and easy to create a LinkedIn Page for your nonprofit and start posting content. If you want to drive more traffic to your LinkedIn Page or website, you also have the option to use paid advertising on LinkedIn.
3. How do you create a LinkedIn Page for a nonprofit — and what LinkedIn Page requirements are there?
To create a LinkedIn Page for your nonprofit, you first need to have a personal account that includes your name and current position at your organization. You’ll also need to list a work email address featuring your nonprofit’s unique email domain, rather than your personal email address. These LinkedIn Page requirements are in place to stop people impersonating your nonprofit on the platform.
When you’re ready to create a LinkedIn Page for your organization, make sure you’re logged into LinkedIn, then click the Work icon in the top right corner of the LinkedIn homepage. Click Create a Company Page and follow the steps on the following screens. Once you’ve created the page, check out our LinkedIn Pages: Action plan for nonprofits to discover simple best practices that can help you optimize it.
4. What are good LinkedIn headlines for nonprofits?
Your headline (also called a tagline) is one of the first things people will see when visiting your nonprofit’s LinkedIn Page, appearing directly beneath the name of your organization. Use this space to quickly and memorably communicate your nonprofit’s mission. You can also encourage employees to highlight your organization’s cause in the headline of their personal LinkedIn profiles.
5. What are the best nonprofit LinkedIn Pages?
The best nonprofit LinkedIn Pages are complete and up to date, incorporate keywords, and use eye-catching imagery to help tell their story. As you figure out what works best for your LinkedIn Page, get inspired by seeing what other nonprofits are doing on the platform.
Create a LinkedIn Page to put your nonprofit on the map
After you create a LinkedIn Page for your nonprofit, you can use it to attract great talent, drive awareness, and inspire action. Share content on a regular basis to grow your audience and build an engaged community of followers who are ready to help.
If you’re interested in taking your nonprofit’s marketing efforts on LinkedIn to the next level, contact our team to learn more about LinkedIn Ads.