A LinkedIn Page allows your nonprofit to have an official presence on LinkedIn so that people can easily research your organization. Your LinkedIn Page is also where you can post organization updates, job openings, and much more.
What’s the difference between your LinkedIn Page and your LinkedIn Profile?
Your profile lets you showcase your individual professional story, while a LinkedIn Page establishes an official presence for your organization. With a Page, your team can also gain an understanding of who is following your nonprofit and engaging with its content. Your organization should have a LinkedIn Page even if you have a LinkedIn profile and vice versa.
What’s the difference between your LinkedIn Page and LinkedIn Groups?
Your LinkedIn Page is designed to help you build a public-facing presence for your organization on the platform, while LinkedIn Groups allow for more targeted conversations with specific audiences. Groups can be a great way to interact with a niche set of people but require more moderation and upkeep to maintain that conversation. Whether or not you decide to have a LinkedIn Group, your nonprofit should still have a LinkedIn Page.