Enhance your LinkedIn Page.
Discover key ways to enhance your LinkedIn Page and make your nonprofit stand out.
Build trust with your audience.
Instill confidence in your organization among potential donors, volunteers, and talent when they visit your LinkedIn Page with these simple tips:
Make sure your page is complete and up to date.
• A Page that looks half-finished may confuse people, or worse, turn them away.
• Try to update your Page every time your organization experiences a major change like a rebrand or logo update. Outdated information may erode trust and credibility, or make your nonprofit harder to find. Even during less eventful periods, aim to review your Page every few months to check it’s up to date.
Post content regularly to show that your organization is actively engaged in its mission.
Add your organization’s location(s). Members may be curious to know if you have an office or chapter in their area. Help them understand where you’re based at a glance by updating the “Locations” section on your Page’s “About” tab.
Include a compelling tagline.
Craft a tagline that quickly grabs the attention of Page visitors and lets them know what your nonprofit is all about.
Use your elevator pitch.
Try a condensed version that answers the following:
• What your nonprofit does.
• Who your nonprofit serves.
• How your nonprofit makes an impact.
Use keywords (carefully).
Choose keywords relevant to your mission, but avoid keyword stuffing, which is when you add a large number of keywords into your content to try and get a better ranking in search engines. This can result in search engines mistaking your content for spam.
Add a custom CTA button.
Change the call-to-action button on your LinkedIn Page to drive to the URL of your choosing based on the needs of your nonprofit. When you edit your Page, select “Buttons” from the menu on the left-hand side to add a custom button. Choose from CTAs such as:
• Contact us
• Give*
• Learn more
• Register
• Sign up
• Visit website
• Volunteer*
As you update your CTA button, consider adding a tracking code to your chosen URL. This will help you to analyze how many visitors are coming to your website from your LinkedIn Page, making it easier to prove the value of marketing efforts.
*These button options are only available to established Pages for nonprofit organizations and educational institutions with a large follower base. If you don’t see these options right now, check back as your Page grows.
Maintain a consistent posting schedule.
Posting regularly makes your Page look active and compelling to potential donors. It also helps keep your nonprofit on followers’ minds and allows you to establish a stronger connection with them.
Posting a few times per week is recommended, but consistency is the most important thing. Consider your team’s bandwidth. If you need to start small (say, weekly) and work your way up, that’s better than starting big and then going silent.
You can also manage your time by scheduling posts in advance.
Review and update regularly.
Plan to review your nonprofit’s Page every 3–6 months to ensure accuracy and timeliness of information. You may decide to update it more frequently if you want to highlight specific campaigns.
Think about maintenance.
Add admins and assign them the appropriate level of access to share responsibility for the upkeep of your Page.
Super admin
This level gives access to every Page permission available, including adding and removing any type of admin on the Page, editing Page information, and deactivating the Page.
Curator
This level grants permission to create recommended content (including the ability to recommend content on the “My Company” tab) and view and export Page analytics.
Content admin
This level grants permission to create and manage Page content, including updates, LinkedIn Events, and jobs.
Analyst
This level allows access to monitor the Page’s performance through analytics to help drive goals.
Why do you need admins?
By assigning admins, you can enlist help from across your organization to manage your Page and ensure continuity should your super admin leave the organization and you need someone to take over quickly.
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