Build trust with your audience.
Instill confidence in your organization among potential donors, volunteers, and talent when they visit your LinkedIn Page with these simple tips:
Add your organization’s website link in the “About” section. This makes it easy to learn more about your nonprofit and adds credibility to your organization.
Make sure your page is complete and up to date.
• A Page that looks half-finished may confuse people, or worse, turn them away.
• Try to update your Page every time your organization experiences a major change like a rebrand or logo update. Outdated information erodes trust and credibility, and can make your nonprofit harder to find. Even during less eventful periods, aim to review your Page every few months to check it’s up to date.
Include a compelling tagline.
Craft a tagline that quickly grabs the attention of Page visitors and lets them know what your nonprofit is all about.
Use your elevator pitch.
Try a condensed version that answers the following:
• What your nonprofit does.
• Who your nonprofit serves.
• How your nonprofit makes an impact.
Use keywords (carefully).
Choose keywords relevant to your mission, but avoid keyword stuffing, which is when you add a large number of keywords into your content to try and get a better ranking in search engines. This can result in search engines mistaking your content for spam.
Add a custom CTA button.
Change the call-to-action button on your LinkedIn Page to drive to the URL of your choosing based on the needs of your nonprofit. When you edit your Page, select “Buttons” from the menu on the left-hand side to add a custom button. Choose from CTAs such as:
• Contact us
• Learn more
• Sign up
• Visit website
Maintain a consistent posting schedule.
Posting regularly makes your Page look active and compelling to potential donors. It also helps keep your nonprofit on followers’ minds and allows you to establish a stronger connection with them.
Posting daily or a few times per week is recommended, but consistency is the most important thing. Consider your team’s bandwidth. If you need to start small (say, weekly) and work your way up, that’s better than starting big and then going silent.
Review and update regularly.
Think about maintenance.
Add admins and assign them the appropriate level of access to share responsibility for the upkeep of your Page.
This level gives access to every Page permission available, including adding and removing any type of admin on the Page, editing Page information, and deactivating the Page.
This level grants permission to view Content Suggestions, create recommended content (including the ability to recommend content on the “My Company” tab), and view and export Page analytics.
This level grants permission to create and manage Page content, including updates, LinkedIn Events, and jobs.
This level allows access to monitor the Page’s performance through analytics to help drive goals.
Why do you need admins?
By assigning admins, you can enlist help from across your organization to manage your Page and ensure continuity should your super admin leave the organization and you need someone to take over quickly.