Utilize your network.
Discover the power of your nonprofit’s network for creating awareness and promoting content.
The power of LinkedIn networks for nonprofit growth.
Each member on LinkedIn has their own network of professional connections, and at the organizational level, nonprofits have networks of followers who subscribe to their LinkedIn Page for updates. These individuals have expressed some level of interest in your nonprofit and can become more familiar as they see your posts and content.
When your nonprofit’s network grows, so does your potential for engagement and impact on LinkedIn. The benefits of a robust following include:
• Increased reach and visibility
• Engaged supporters and online community
• Content sharing and organic growth
• Networking opportunities with potential partners, sponsors and influencers
Follow the tips below to get the most out of your nonprofit's LinkedIn network.
Cross-promote your organization’s LinkedIn Page.
Bring more people to your nonprofit’s Page with these quick tips:
• Add a call to action (CTA) to follow your organization’s Page in emails and other digital assets.
• Add the “Follow on LinkedIn” widget to your nonprofit’s website.
• Add a link to your nonprofit’s Page in your email signature. If you have a standard template for everyone in your organization, be sure to update it.
• Announce your organization’s new LinkedIn Page in an email newsletter and request that people follow the Page for regular updates. Add a “follow” icon or a CTA at the bottom of all future newsletter editions.
Motivate followers to spread the word.
Going “viral” can be a lot less valuable than having a small number of engaged followers share your nonprofit’s content with relevant audiences in their networks.
• Publish inspiring or emotionally resonant content that connects with your audience and compels them to share with others.
• Host buzzworthy experiences like live streams or audio events.
• Don’t be afraid to ask your followers to share your posts.
Encourage sharing among employees.
Let employees know the benefits of your organization’s LinkedIn strategy and how they can get involved.
• Encourage employees to like, comment on, and share posts from your nonprofit.
• Tag relevant team members with the @mention and photo tagging features to increase the likelihood of content engagement.
• Use the “Notify Employees” feature to ensure employees never miss important or high-priority posts.
Note:
Page admins can do this by clicking the three dots in the top right-hand corner of posts and selecting “Notify employees of post.” Employees will get a notification within a few hours, making them more likely to engage.
Help employees and volunteers grow their own networks.
When employees and volunteers expand their networks on LinkedIn with valuable new connections, it not only benefits their careers, but also increases their potential reach when spreading your nonprofit's message. Share these networking tips to help your teams get the most out of their connections on LinkedIn:
• Ensure their LinkedIn profile is compelling, with interesting details, rich media (such as video or audio) and a clear photo.
• Leverage member suggestions in the "My Network" tab to find recommended connections.
• Join a LinkedIn Group to find people with similar passions and interests.
• Send personalized networking messages when requesting to connect.
Discover more in this topic.
Looking for something else?
Discover everything the Resource Hub has to offer and find exactly what you’re looking for.
