Utilize your network.
Discover the power of your nonprofit’s network for creating awareness and promoting content.
Cross-promote your organization’s LinkedIn Page.
Bring more people to your nonprofit’s Page with these quick tips:
• Add a call to action (CTA) to follow your organization’s Page in emails and other digital assets.
• Add the “Follow on LinkedIn” widget to your nonprofit’s website.
• Add a link to your nonprofit’s Page in your email signature. If you have a standard template for everyone in your organization, be sure to update it.
• Announce your organization’s new LinkedIn Page in an email newsletter and request that people follow the Page for regular updates. Add a “follow” icon or a CTA at the bottom of all future newsletter editions.
Encourage sharing among employees.
Let employees know the benefits of your organization’s LinkedIn strategy and how they can get involved.
• Encourage employees to like, comment on, and share posts from your nonprofit.
• Tag relevant team members with the @mention and photo tagging features to increase the likelihood of content engagement.
• Use the “Notify Employees” feature to ensure employees never miss important or high-priority posts.
Note:
Page admins can do this by clicking the three dots in the top right-hand corner of posts and selecting “Notify employees of post.” Employees will get a notification within a few hours, making them more likely to engage.
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