Everything You Need to Know to Build Your Nonprofit’s Career Page
Designed for engaging, visual storytelling and community-building, Career Pages can be a powerful tool for nonprofits looking to find great employees, volunteers, or board members. From introducing the people behind your impact to showcasing your nonprofit’s values, Career Pages help create a compelling inside look and showcases what makes your organization unique.
If you’re looking to get started with LinkedIn Career Pages for your nonprofit, this guide will walk you through everything you need to know to build your nonprofit’s Career Page and maximize its benefits.
What are LinkedIn Career Pages?
LinkedIn Career Pages are dynamic, customizable hubs on your organization’s LinkedIn Page where you can showcase your mission, culture, and opportunities to the world. This employer branding tool helps potential supporters, volunteers, and job seekers learn what your organization stands for and how they can get involved.
Career Pages have proven to be a force multiplier when it comes to recruitment: companies with a Career Page get eight times more job applications than those without. But for mission-oriented organizations, Career Pages are more than just a place to post jobs — they’re a platform for connection. You can highlight volunteer impact, convey team culture, and inspire action among LinkedIn’s vast network of socially-conscious professionals.
Whether you're looking to hire passionate staff, recruit skilled volunteers, or simply build broader awareness of your cause, a well-crafted Career Page can help you stand out and spark meaningful engagement.
Organizations with a Career Page get 8x more job applications than those without.
Company Pages vs. Career Pages: What’s the difference?
LinkedIn Company Pages are free pages that help organizations build brand awareness and engage with their audience.
Career Pages are enhanced versions of Company Pages with additional features to showcase your nonprofit’s employer brand. They give you more real estate than the standard Company Page to tell your organization’s story and distinguish your brand from others.
You can use them to highlight organization-wide news and updates, share employee testimonials, introduce your leadership team, and pipeline talent. You’ll also get access to automated media that will spread your brand across LinkedIn and bring them back to your Career Page. Millions of job seekers use LinkedIn to research prospective employers, so by building a strong brand presence on the platform, you’ll build stronger brand awareness — and in turn, drive more qualified job applicants.
Learn how your nonprofit organizations can get a discount on Career Pages.
Features and benefits of Career Pages on LinkedIn
Career Pages consist of several core elements, all of which can be very handy for nonprofit organizations.
Commitments module on the About page
For nonprofits, your mission is your magnet. With Career Pages, you can leverage a Commitments module to display on your About page where you can bring that mission to life — clearly outlining your cause, values, impact areas, and more.
Why it matters: Volunteers and nonprofit job seekers want to know about your organization. Use this space to explain your purpose, communicate your values, and activate the “I’m interested” button so prospective supporters can raise their hand — even if there’s no immediate role open.
Life page
This is your storytelling stage. Fill it with photos, videos, and testimonials from staff, volunteers, and community members to paint a vibrant picture of what it’s like to be part of your organization.
Why it matters: People don’t just want to give; they want to belong. Visual stories of impact, community events, and real volunteer experiences help potential supporters imagine themselves in the picture.
Analytics page
Access deeper insights into how visitors and job seekers are engaging with your organization’s Page — what they click on, where they come from, and even which companies you’re competing with for talent.
Why it matters: Nonprofit resources are limited, so data-driven decisions are key. Use these results to refine messaging, understand what’s working, and make sure you're reaching the right people, whether they’re future volunteers, staff, or advocates.
Jobs page
This page isn’t just for paid positions. It’s also where you can post skilled volunteer roles, board openings, internships, or service-based projects. These listings are automatically personalized to each visitor’s LinkedIn profile.
Why it matters: This feature helps match your open needs with the right people — especially those who are already looking to use their professional skills for good.
Traffic Driver Ads
LinkedIn’s Traffic Driver ads help you promote your Career Page directly to users who are likely to care about your cause, based on their interests and engagement.
Why it matters: Don’t wait for volunteers to come to you — bring your mission to them. These ads increase visibility, drive more qualified traffic to your page, and boost the chances of connecting with purpose-driven professionals.
Building your nonprofit’s Career Page in 5 steps
Before you start building out your Career Page, you’ll want to make sure your nonprofit’s core LinkedIn Page is fully up-to-date. From there you can get to enhancing its effectiveness with specialized features, add-ons, and capabilities.
Step 1: Purchase Career Pages
Costs vary based on the size and needs of your organization, but nonprofits can buy products like Career Pages and Recruiter at a discounted rate. Contact our sales team to unlock all that Career Pages can offer.
Step 2: Build out your About page
This organizational overview is a mainstay of LinkedIn Pages, but when you level up to Career Pages you can supercharge this space:
Add an "I'm interested" button, allowing visitors signal interest in future opportunities.
Leverage expanded space to tell stories and dive deeper on your mission.
- Use the "Commitments" module to highlight your nonprofit's values, such as DEI, sustainability or community impact.
Step 3: Craft your Life tab to showcase company culture and experience
This section is perfect for visual storytelling, helping visitors learn about your nonprofit and its mission through images, videos, and authentic portrayals. You can include the following elements:
Company leaders
Culture highlights
Company photos
Employee perspectives
- Employee testimonials
Pro tip: You can create targeted audience pages for your Life tab to articulate your value prop for a specific audience, such as prospective volunteers.
Step 4: Review your Jobs tab
The Jobs tab is a searchable listing of opportunities currently open at your nonprofit. This section is almost completely automated; when you post an opening on LinkedIn and select your organization’s name during the process, the job is associated with your Page and is visible on the Jobs tab.
The Jobs tab is standard for LinkedIn Pages, but with Career Pages set up, members will see opportunities specifically recommended for them, as well employees who currently occupy the role.
Step 5: Familiarize yourself with the Analytics page
You’ll want to check in often on these stats and insights. The Analytics page is a window to numerous employer brand metrics, helping you understand who is visiting your Career Page and how they’re engaging. Get to know the numbers, establish benchmarks, and start measuring against your goals.
Step 6 (optional): Use paid ads to drive traffic to your Career Page
If your nonprofit has aggressive recruitment goals and budget to pursue them, Traffic Driver ads can be your ace in the hole. These targeted ads help you reach people who are likely to support your cause — whether as volunteers, staff, or advocates — and guide them back to your Career Page to learn how they can contribute. Best of all, LinkedIn’s team helps manage the setup, so you can focus on your impact while they help amplify it.
Career Page resources for nonprofit leaders
Looking for more guidance and inspiration to get started on your Career Pages journey? Check out more resources to explore.
