3 Examples of Powerful Nonprofit Career Pages on LinkedIn

Candidates are more likely to apply for jobs at your nonprofit if they have a sense of what life at the organization is like. With LinkedIn Career Pages, you can add a LinkedIn Life page tab to your organization’s existing LinkedIn Page, allowing you to share details about your team, culture, values, and more. That way, candidates can research careers at your nonprofit on a platform they already use to explore job opportunities — and check out open roles if they’re impressed by what they see. 

Get inspired to create an unforgettable LinkedIn Life page for your organization — and discover some LinkedIn Life page best practices — with these powerful examples from fellow nonprofits. 

1. Ashley Addiction Treatment amplifies the voices of employees

Founded in 1983, Ashley Addiction Treatment is a leading nonprofit addiction treatment center that’s on a mission to transform and save lives by integrating the science of medicine, the art of therapy, and the compassion of spirituality. The organization’s empathetic approach is illustrated throughout its LinkedIn Life page, which highlights the story of Ashley’s founders, who both experienced addiction and wanted to help others get well.

This is backed up by two compelling employee testimonials that are sure to stick with prospective candidates. “My favorite part of the job is getting to hear the life-changing stories of those who have sought and found recovery,” writes one employee, who goes on to explain that he received treatment from Ashley himself that saved his life. “Working for an organization that impacts the community in a positive way gives me purpose and for that I am grateful.”

2. British Red Cross highlights its inclusive recruitment process

For over 150 years, the British Red Cross has helped millions of people in the UK and around the world get the support they need when crisis strikes. To attract the talent it needs to make that mission possible, the organization’s LinkedIn Life page emphasizes its commitment to diversity, equity, and inclusion (DEI), explaining that “one of our values is inclusive, meaning we embrace diverse perspectives so that we can achieve the extraordinary together.”

On the British Red Cross’s LinkedIn Life Page, candidates can find specific details about how the recruiting team works to eliminate bias during the hiring process, such as removing names from applications. They’ll also learn about inclusive benefits the organization offers, including maternity, paternity, parental, and adoption leave. 

3. Cancer Research UK spotlights its employee networks

The UK’s leading independent nonprofit dedicated to cancer research, Cancer Research UK is working to bring about a world where everybody can lead longer, better lives, free from the fear of cancer. On the organization’s LinkedIn Life page, candidates are invited to be part of that mission with the message “each and every one of our employees contributes to our progress in beating cancer, so whatever team you join, you’ll have a part to play.”

Potential applicants can learn about some of those teams by clicking on different tabs on the page. They can also find details about the organization’s equality, diversity, and inclusion efforts in the section on “Networks at Cancer Research UK,” which includes a video featuring employees talking about how the Pride Network fosters inclusivity and belonging. 

Attract exceptional talent with a LinkedIn Life page

Wondering how to create a Career Page on LinkedIn that encourages world-class candidates to apply for your open roles? Take inspiration from the examples above! Weave inclusive language throughout your LinkedIn Life page tab, highlight why your nonprofit is a great place to work, and bring your story to life using photos, videos, and even testimonials from employees.

Did you know that eligible nonprofits can receive up to a 50% discount on hiring solutions from LinkedIn for Nonprofits, including LinkedIn Career Pages? Learn more about the LinkedIn Career Pages cost for nonprofits by contacting out team.