Learn how our Nonprofit Marketing Solutions can help you raise awareness of your mission and programs—and attract people who care.
Advertising on LinkedIn helps organizations of any size achieve their goals
Sponsored Content
Promote your organization’s updates to targeted audiences across devices. With ad formats including static image, video and carrousel, you can raise awareness and drive leads in the world's most-viewed professional news feed.
• Reach the right audiences: Build your ideal audience on LinkedIn using our precise first-party professional data or by bringing your own. You’ll reach a highly-engaged audience with native ads in a professional news feed across desktop and mobile.
• Tailor campaigns to your objectives: Whether you need to build brand awareness, nurture key relationships, drive new leads or generate donations, you can do it all on LinkedIn.
• Exceed your objectives: Use reporting and analytics to understand what’s working, make campaign optimizations and measure the ROI of your investment.
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Sponsored Messaging
Drive results through engaging conversations with LinkedIn's Sponsored Messaging
• Reach your audience in a personal way: Send direct, one-on-one messages to your audience's message inbox, where they increasingly spend their time — and when they're most engaged.
• Keep prospects engaged to drive quality results: Deliver interactive messages that make it easy for prospects to get the content and information they want, when they want. Share an event registration, let them know about partnership opportunities, or educate them about your programs and cause.
• Accelerate your lead pipeline: Drive more website traffic and generate more leads with features like Lead Gen Forms and automated calls-to-action.
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Text Ads
Drive new audiences to your nonprofit
Get your nonprofit in front of the audiences who matter most – and drive them to your website. Set your own budget and control costs with pay per click (PPC) or cost per impression (CPM) pricing options.
What you can do with Text Ads:
• Choose the professional audience you want to reach
• Easily create your own ads
• Set your own budget – without contracts or long-term commitments
• Pay for only the ads that work – per click or per impression
• Track the number of leads you're getting from your ads on LinkedIn with conversion tracking
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Dynamic Ads
Expand campaign reach with ads automatically personalized to your audience.
What you can do with Dynamic Ads:
• Choose the professional audience you want to reach
• Easily create your own ads
• Set your own budget – without contracts or long-term commitments
• Pay for only the ads that work – per click or per impression
• Track the number of leads you're getting from your ads on LinkedIn with conversion tracking
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“As a small national nonprofit, we are continually looking for ways to build brand awareness and expand our reach. LinkedIn Sponsored Updates have allowed us to connect with our target audience in a really intentional way, and have increased the number of candidates who reach out to us to engage."
Charlotte Jackson
Director of Talent
Building Excellent Schools (BES)
Recommended resources for marketing professionals:
Sponsored Content tips
Reach a highly-engaged audience with native ads in a trusted, brand-safe environment across desktop and mobile.
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Control your budget and costs
Control your spend with flexible pricing options. Start with any budget and stop your ads at any time.
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Best-in-class examples
Discover examples, tips, and tricks from best-in-class advertisers that use Sponsored Messaging to achieve their marketing objectives.
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LinkedIn Pages: Action Plan for Nonprofits
Learn how to use LinkedIn to its full advantage—so you can get the word out about your important work.
Get your organization noticed with nonprofit marketing solutions
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