LinkedIn for Nonprofits - Marketing Solutions

Learn how our Nonprofit Marketing Solutions can help you raise awareness of your mission and programs—and attract people who care.

Take your nonprofit’s marketing strategy to the next level on LinkedIn. With paid advertising, you can put your message in front of more of the right people—driving awareness and action.

Promote your organization’s updates to targeted audiences across devices. With ad formats including static image, video and carrousel, you can raise awareness and drive leads in the world's most-viewed professional news feed.

• Reach the right audiences: Build your ideal audience on LinkedIn using our precise first-party professional data or by bringing your own. You’ll reach a highly-engaged audience with native ads in a professional news feed across desktop and mobile.
• Tailor campaigns to your objectives: Whether you need to build brand awareness, nurture key relationships, drive new leads or generate donations, you can do it all on LinkedIn.
• Exceed your objectives: Use reporting and analytics to understand what’s working, make campaign optimizations and measure the ROI of your investment.

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Drive results through engaging conversations with LinkedIn's Sponsored Messaging

• Reach your audience in a personal way: Send direct, one-on-one messages to your audience's message inbox, where they increasingly spend their time — and when they're most engaged.
• Keep prospects engaged to drive quality results: Deliver interactive messages that make it easy for prospects to get the content and information they want, when they want. Share an event registration, let them know about partnership opportunities, or educate them about your programs and cause.
• Accelerate your lead pipeline: Drive more website traffic and generate more leads with features like Lead Gen Forms and automated calls-to-action.

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Get your nonprofit in front of the audiences who matter most – and drive them to your website. Set your own budget and control costs with pay per click (PPC) or cost per impression (CPM) pricing options.

What you can do with Text Ads:
• Choose the professional audience you want to reach
• Easily create your own ads
• Set your own budget – without contracts or long-term commitments
• Pay for only the ads that work – per click or per impression
• Track the number of leads you're getting from your ads on LinkedIn with conversion tracking

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