How to Use LinkedIn to Promote Your Nonprofit
Building an engaged community of supporters is key to your nonprofit’s success. As the world’s largest professional network, LinkedIn can be a great place to foster that community and gain support that drives action. But how can you post content that gains followers? And is asking for donations on LinkedIn allowed?
If you’re a nonprofit professional wondering how to promote your organization on LinkedIn, read on to find answers to your top questions — like how to ask for donations on LinkedIn, how to gain followers on LinkedIn, and where to find creative LinkedIn posts examples to inspire your own efforts.
How do nonprofits gain followers on LinkedIn?
To grow your nonprofit’s LinkedIn followers, you first need to create a LinkedIn Page worth following. Your page should clearly convey your organization’s mission and vision and how people can support your important work. Be sure to add your logo, an eye-catching banner image, and a memorable headline.
Once you have a complete and up-to-date LinkedIn Page for your nonprofit, you can post content to get people’s attention and attract new followers (more on that in a minute). To increase your reach, consider investing in paid advertising.
What should nonprofits post on LinkedIn?
Your nonprofit can post everything from videos to relevant news articles to new-hire welcome messages on LinkedIn. A strong content calendar can help your organization get noticed and build an engaged following on the platform. Check out The Seasonal LinkedIn Content Calendar for Impactful Fundraising, created in collaboration with our friends at Classy, for creative LinkedIn post examples and a comprehensive list of holidays and cause awareness days to shape your content strategy.
How often should a nonprofit post on LinkedIn?
To gain followers on LinkedIn, it’s important to post regularly. Once per day is best practice, but it’s also okay to start small (say, weekly) and work your way up. People are most active on LinkedIn during working hours, so aim to post on weekdays between 9 a.m. and 6 p.m. Assign a few page admins to manage your nonprofit’s presence on the platform and help you keep up a regular posting cadence.
Is asking for donations on LinkedIn allowed?
Yes, asking for donations on LinkedIn is allowed. In fact, LinkedIn members are 56% more likely than the average internet user to donate to nonprofits.
You can post fundraising appeals on the LinkedIn platform, but don’t bombard your followers with constant requests. For every five posts, try to share two that are informative, two that are powerful or uplifting, and one call to action.
You can also elevate your fundraising efforts on LinkedIn using LinkedIn Sales Navigator. This solution empowers your nonprofit team to rapidly identify strategic prospects on the platform, reach out to them directly to solicit donations or other support, and even find mutual connections to make a warm introduction that increases your chances of a positive outcome.
Take your nonprofit’s following to the next level on LinkedIn
Top nonprofits use LinkedIn every day to reach new supporters and build engaged giving communities. Start by building a LinkedIn Page and sharing high-quality content — and watch your following grow.
To learn more about how your organization can advertise on LinkedIn to amplify its message, contact our team.
