Employees sit at a table looking at their laptops while smiling.

Getting Started with Employer Branding: 5 Tips for Nonprofits [Infographic]

LinkedIn for Nonprofits Team

LinkedIn for Nonprofits Team

The nonprofit talent landscape can pose a unique set of challenges. In addition to juggling limited resources, tight budgets, and other logistical hurdles, almost four out of 10 surveyed nonprofit professionals say that they find attracting talent to their organization to be very competitive.

If you want to stand out from other nonprofits and attract great talent, you have to show candidates why your organization is a uniquely great place to work and hone their skills. Your employer brand is one way you can make that happen.

An employer brand encapsulates all the reasons why talent would want to come to work for you. It shows potential candidates why your work is meaningful, how your workplace culture makes that work possible, and how joining your team can help them take the next meaningful step in their career. Candidates pay close attention to organizations’ employer brands as they look for jobs and weigh opportunities. Nearly 6 in 10 professionals choose a workplace based on shared values, and 96% of employees say they would be more likely to apply to a company with a good employer brand.

You can start creating an employer brand that will help you stand out right now by following this take-home tip sheet. Download the tip sheet or check it out below to learn how to:

  • Get input on your employer brand from your whole team

  • Use your LinkedIn Page to communicate your employer brand 

  • Make your employer brand part of your day-to-day messaging

  • Use employee-led content to make your employer brand feel authentic

  • Get feedback on how to improve your employer brand over time

Remember: creating your employer brand is easier and more effective when it’s a team effort. Share this with your team so you can work together to build an employer brand everyone can be proud of. You can also download the tip sheet here.

An infographic sharing information about how to build your employer brand on LinkedIn.

If you’re looking for more help finding and recruiting the right talent for your nonprofit, check out how LinkedIn’s discounted hiring tools for nonprofits can help.