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Shape your employer brand on LinkedIn.

Discover ways to tell the story of your nonprofit on LinkedIn.

1. Make your About section welcoming ↓

2. Post content about working at your nonprofit ↓

3. Encourage employee-generated content ↓

4. Get your leadership involved ↓

Make your About section welcoming.

The About section on your LinkedIn Page is one of the first places candidates will go to learn about your organization. Provide details on your mission and culture in an open and inclusive way, and create a positive first impression of your nonprofit.

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Speak to both potential job candidates and supporters.

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Emphasize your nonprofit's commitment to diversity, equity, and inclusion (DEI).

Keep it brief and to the point.

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Post content about working at your nonprofit.

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Example posts:

• Employee and volunteer testimonials (these could be direct quotes, images from events, or even short videos).

• A LinkedIn article series written by employees about their experience working at your organization.

• A LinkedIn Live Video event where interested candidates can ask questions to your team in real time.

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Encourage employee-generated content.

Content that comes from employees themselves has an added layer of authenticity and can be especially compelling to candidates.

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Encourage employees and volunteers to post pictures of events, field work, and daily life at your organization, along with the reasons they love doing the work they do.

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Ask employees to tag your nonprofit on LinkedIn when they post about you, so you can easily track and engage with this content.

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Get your leadership to have an active LinkedIn presence.

Your leaders can be a powerful recruitment tool. Encourage them to actively share content on LinkedIn about your organization’s work. If people research your leaders before applying, this can give them confidence that they’ll be working for passionate, inspiring people.

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Next: Post jobs and volunteer opportunities

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