How ASCO Uses LinkedIn Learning to Nurture Career Development
Senior Copy Writer
Learning and development opportunities are closely tied to employee satisfaction and retention. In fact, employees who have good opportunities to learn and grow at work are 3.5 times more likely to report they believe their employer can help them meet their career goals—and 2.9 times more likely to say they expect to be with the same organization in two years.
As an organization focused on promoting connection, knowledge-sharing, and growth within the oncology community to advance its mission of conquering cancer, the American Society of Clinical Oncology (ASCO®) knew that empowering on-the-job learning would help both employees and the organization to be more successful. With support from a LinkedIn for Nonprofits discount, ASCO invested in LinkedIn Learning for all its staff.
A strategic approach to career development
Before adopting LinkedIn Learning, ASCO’s HR team curated learning content for employees manually. Rolling out LinkedIn Learning across the organization instantly gave staff access to more than 16,000 expert-led courses that they could watch any time, anywhere.
From there, ASCO began working with LinkedIn to identify the competencies employees would need to be successful, based on 24 different job families. They then matched content to these desired skill sets, creating clear pathways for employees to be able to take the next step in their careers. HR leaders can also easily connect staff to relevant LinkedIn Learning resources if feedback from their engagement surveys indicates that they need additional support in certain areas.
An attractive benefit—and an engaged workforce
Since adopting LinkedIn Learning, ASCO has seen learning engagement rise 15% compared to its previous solution. Staff find the guided growth resources motivational, and having the ability to display completed courses on their LinkedIn profiles if they choose has proven a big hit.
It’s not just existing employees who appreciate the learning and development resources that ASCO offers. Talent leaders at the organization have found that access to LinkedIn Learning is an attractive benefit for new hires, too.
See how ASCO empowers its people with LinkedIn
ASCO’s learning and development offerings are just one element of its holistic, people-first talent strategy. The organization also uses LinkedIn Recruiter to build a skilled, diverse workforce and Glint to ensure leaders have a clear view of employee engagement and feedback, supporting faster, more informed decisions.
Learn more about ASCO’s story by reading the case study today.
