Events, Groups, and Live for Nonprofits: Tips for Making the Most of Free Features on LinkedIn

As a nonprofit, you’re always looking for new ways to get the word out about your mission. But when your budget is tight, using social media to its full advantage might seem out of reach.

It doesn’t have to be. LinkedIn offers a range of free features that can help nonprofits boost awareness, drive engagement, and accelerate impact—some of which are explored in our new resource, Events and Groups on LinkedIn: A guide for nonprofits!  

This actionable guide includes tips, insights, and best-in-class examples to help you make the most of these free features. Here’s a peek at what’s inside: 

How to use LinkedIn Groups to build a digital community

LinkedIn Groups launched in 2018, giving organizations the option to create private digital spaces for different segments of their audience where they can share news and engage in discussions that might not be relevant to all supporters. Today, there are 2.9 million groups on the platform—so if you’re not using them already, now is a great time to start!

In the guide, you’ll learn how LinkedIn Groups differ from LinkedIn Pages and the benefits of using both. You’ll also find step-by-step instructions for creating your first group, examples of the type of content you might decide to post, and best practices for nurturing an active, engaged, and uplifting community.  

How to use LinkedIn Events and LinkedIn Live to host virtual gatherings

With in-person gatherings likely off the table for the foreseeable future, more and more nonprofits are exploring virtual events. LinkedIn Events and LinkedIn Live can help you host an unforgettable virtual event that gets your supporters talking—and drives impact.

If you’re new to these features, the guide includes details about how to use LinkedIn Events and LinkedIn Live together or separately, including a how-to on applying to become a LinkedIn Live broadcaster. The booklet also outlines what goes into producing a live event on the platform, explores examples of the type of events you can host, shares tips for promoting and measuring the success of your events—and more.

Use every tool at your disposal

At LinkedIn for Nonprofits, we’re committed to providing the resources nonprofit organizations need to accelerate impact on a global scale. We hope this new booklet will help you make the most of these features on LinkedIn—and get your message out to even more people. 

Get started today by downloading Events and Groups on LinkedIn: A guide for nonprofits.