The LinkedIn for Nonprofits Weekly Digest January 07, 2021

The LinkedIn for Nonprofits Weekly Digest

The first few weeks of January are always something of a transition period. Your team is likely ramping back up to full productivity after the holidays and your first campaigns of the year are starting to kick off. That’s why the theme of this week’s LinkedIn for Nonprofits Weekly Digest is January motivation.

We’ve rounded up articles to help you get your marketing efforts off to a great start and make a powerful impression during your next virtual presentation. You’ll also find tips for boosting board engagement, and some inspiring insights from nonprofit thought leaders on the future of fundraising.

Here are five must-read articles for nonprofits this week:

1. Crush Your Next Virtual Presentation (Harvard Business Review)

No matter how comfortable you are addressing a room, giving a virtual presentation can be intimidating. Not only is it harder to read nonverbal cues and gauge reception, but it can sometimes feel like you’re talking to yourself. These tips from HBR can help you go into your next presentation with confidence—whether it’s delivered during a small team meeting or at a largescale virtual event.

2. How to Start and Manage Your Nonprofit Email Marketing Calendar (Classy)

With the average nonprofit sending around 66 emails to subscribers each year, planning your strategy well in advance can help you strengthen your messaging and avoid inundating supporters. While building an email marketing calendar for the entire year might seem like a daunting prospect, these tips from Classy can help you put the right structure and parameters in place to ensure your emails make an impact.

3. 5 Content Trends for Nonprofits in 2021 (TechSoup)

As you launch your first marketing campaigns of the year, take a moment to explore some of the ways that nonprofit content marketing is evolving. From the rise of artificial intelligence throughout the donor journey to an increased emphasis on visuals and user-generated content, TechSoup outlines a few of the biggest content trends that should be on your nonprofit’s radar.

4. How to Boost Board Engagement and Create an Energized Team (Boardable)

Your nonprofit’s board can play an integral role in helping you fulfil your mission. But if members are disengaged, they may ultimately hold your organization back. This guide from Boardable outlines how to spot when board members are losing interest—and some steps you can take to nurture engagement and cultivate passionate champions of your cause.

5. Peer-to-Peer Fundraising: Predictions for the New Year (Forbes)

Traditional fundraising strategies were turned on their head in 2020, forcing nonprofits everywhere to explore other avenues. But with vaccine rollouts underway, what does the future of fundraising look like? As you evaluate your strategy for 2021, consider these insights and predictions from thought leaders in the nonprofit space.

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