The LinkedIn for Nonprofits Weekly Digest
Now that Giving Tuesday is behind us for another year, what’s next for your nonprofit? That’s the theme of this week’s Weekly Digest: planning your next step forward.
We’ve compiled articles discussing Giving Tuesday follow-up tactics, tips for maximizing your next round of fundraising emails, and even one unconventional marketing idea you might not have thought of before.
You’ll also discover details about a new flexible workspace initiative for nonprofits that may inform your office strategy for the coming year. And as you navigate the season of generosity, you’ll find information about how to protect your organization—and potential donors—from an emerging cybersecurity threat: imposter websites that prey on supporters’ typos.
Here are five must-read articles for nonprofits this week:
1. Following Up After #GivingTuesday: 5 Crucial Steps (NonProfit PRO)
Giving Tuesday might be in the rearview mirror, but that doesn’t mean you should stop thinking about it until it rolls around again. From creating audience segments that allow you to determine the most appropriate follow-up messaging for each donor to digging into your data to identify trends that can improve your strategy next year, this article outlines some recommendations for making the most of the event after the day itself.
2. How to Create a Fundraising Email that Gets Opened and Drives Donations (Business 2 Community)
As you transition from your Giving Tuesday campaign to your end-of-year fundraising strategy, now is a good time to reexamine your email marketing tactics and ensure they’re as strong as they could be. Surveying your contacts, avoiding the spam filter, and including compelling images in your emails are just a few of the tips outlined in this article from Business 2 Community.
While social media is an essential marketing tool for nonprofits today, it isn’t the only way to get your message out to the world. In this article, the President and CEO of Buckner International, a nonprofit that serves vulnerable children, families, and seniors, makes a compelling case for why more nonprofit leaders should write a book about their organization’s journey and impact—and some things to consider before you begin.
As remote work rises in popularity, flexible alternatives to the traditional office can help nonprofits reduce overhead and make their budgets go further. All Good Work Foundation, a foundation that aims to support social impact organizations by connecting them to donated workspace in coworking spaces and business centers, has launched a new “Drop-In Program” to make it easier for nonprofits to access space on a flexible basis. This article from Allwork.Space outlines everything you need to know if you’re interested in applying.
5. Typosquatting: What it is and why it’s a danger to charities (Charity Digital)
While nonprofits are not immune to cyberattacks, some of the most insidious threats may not be directly targeting your organization at all, but rather exploiting simple mistakes from your supporters. Known as “typosquatting,” this shady practice involves creating a fake version of your website that donors will inadvertently visit if they type your URL out incorrectly. This article outlines what you need to know about typosquatting, what proactive steps you can take to avoid it, and what to do if you spot it happening.
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