The LinkedIn for Nonprofits Weekly Digest
With Giving Tuesday right around the corner, nonprofits everywhere are focusing on developing and refining their fundraising strategies. This week’s Weekly Digest reflects that focus, with articles compiling tips for enhancing your fundraising efforts in both the short and long term.
You’ll also find articles touching on some of the concerns that remain top of mind for nonprofit leaders and professionals, including the likelihood that virtual events are here to stay and the need to do more to support employees of color.
Here are five must-read articles for nonprofits this week:
1. Building Your Donation Page: 7 Best Practices (G2)
As Giving Tuesday approaches, now is the perfect time to ensure your nonprofit’s donation page is as eye-catching and intuitive to use as possible. This in-depth article covers some of the key considerations that go into building a world-class donation page, from security to accessibility and beyond.
2. What Nonprofits Need to Know About Mobile Fundraising (The Balance Small Business)
Your website’s donation page is not the only way to raise funds from a distance. Mobile fundraising initiatives such as text-to-donate campaigns and nonprofit giving apps can help you reach donors wherever they are—and on whatever device they prefer to use. This article explores some of the ways you can effectively integrate mobile giving into your digital fundraising strategy and make it easy for donors to give.
3. Equity and Inclusion: The Roots of Organizational Well-Being (Stanford Social Innovation Review)
Despite taking steps to promote diversity, equity, inclusion, and belonging at their organizations, many nonprofit leaders recognize that employees of color still have a notably different experience at work than their peers. This thorough SSIR article explores how nonprofits can continually examine and improve their organizational culture to support the well-being of underrepresented employees—and the health of the organization as a whole.
4. 15 Smart Ways To Move Nonprofit Events Into The Digital Realm (Forbes)
The ongoing pandemic has led many nonprofits to transition from in-person to online events. But what goes into running an engaging virtual event? This Forbes Nonprofit Council post compiles tips and strategies from various nonprofit leaders to help you ensure your next online event is a success.
5. How Nonprofit Foundations Can Sustainably Fund Disease Research (Harvard Business Review)
Disease-focused nonprofits often play a critical role in supporting the research and development (R&D) of potential treatments and cures. But R&D is expensive, and organizations may struggle to raise the funds on their own. This article from Harvard Business Review brings together insights from leaders at nonprofit foundations who are developing sustainable funding models, highlighting three approaches that your organization may want to explore.
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