Great Nonprofits Supporting Communities Around the World | September Edition
At LinkedIn for Nonprofits, we’re so proud and grateful for the opportunity to help amazing nonprofit organizations from all around the globe. Learning about your missions, visions, and values inspires and motivates us every day, and we feel lucky to help nonprofits hire the talent they need, market their organizations, meet their fundraising goals, and develop their teams’ skills. That’s why we’ve decided to highlight four great nonprofits every single month—because we could all use a little more inspiration in our lives.
This month, the organizations we’re featuring do incredible work to support children, families, and those living with disabilities. Learn more about their programs below, and be sure to follow them on social media for news and updates.
Finding Exceptional Nonprofit Talent
Fighting for an AIDS-Free Generation: Elizabeth Glaser Pediatric AIDS Foundation (EGPAF)
For more than 30 years, Elizabeth Glaser Pediatric AIDS Foundation has worked toward eliminating childhood HIV and AIDS. Founder Elizabeth Glaser contracted HIV after receiving a blood transfusion following the birth of her daughter, unwittingly passing the virus on to both her children. With low public awareness of the disease at the time, Elizabeth made it her mission to raise money and advocate in congress for pediatric AIDS research, working tirelessly until her death from AIDS-related causes in 1994.
“The organization began with three mothers around Elizabeth Glaser’s kitchen table,” explains Danielle Bailey, Sr. HR & Talent Acquisition Officer at EGPAF. “They were trailblazers as they fought to bring awareness to the disease in the 80s and 90s.”
Today, with new pediatric HIV infections down 95% in the U.S., EGPAF continues Elizabeth’s legacy on the global stage—working to strengthen local healthcare systems, fund vital research, and grow the capacity of governments and communities in responding to the epidemic in the worst impacted regions, like Sub-Saharan Africa. As the organization has scaled, it has relied on LinkedIn both for getting the word out about its mission—and finding great talent who can help make that mission a reality.
“We’ve found a lot of quality hires from LinkedIn,” Danielle says. “Generating a pool of qualified candidates, while also using LinkedIn Recruiter to source passive candidates, makes it a great tool for us.”
Getting the Word Out About a Great Mission
Advocating for a More Inclusive Workforce: SourceAmerica
Established in 1974, SourceAmerica was created to facilitate the AbilityOne Program, which provides employment opportunities for people with disabilities. Aiming to make meaningful employment more accessible to people in the U.S. who live with significant disabilities, SourceAmerica partners with nonprofits who train and employ individuals from this community by providing support on government and commercial contracts. The organization also runs a range of programs designed to empower the community and change the national conversation around disability.
“People with disabilities on AbilityOne contracts have played an important role throughout the COVID-19 pandemic,” says Stephanie Millian, senior director of Communications at SourceAmerica. “They’ve joined frontline workers by performing critical services, including custodial work, to keep essential buildings safe for operation. In addition, many are manufacturing personal protective equipment such as masks and gowns for members of the military.”
Sharing stories like this is vitally important to opening minds and broadening perspectives. That’s why SourceAmerica uses LinkedIn to frequently and consistently share content with its target audiences, ensuring its mission and message remain top of mind.
“We’ve really been gaining traction with our LinkedIn posts—reaching more people, getting more engagement, and figuring out what hashtags work for us,” says Alyssa Denton, SourceAmerica’s social media manager. “We continue to work with LinkedIn to maximize our reach.”
Meeting Essential Fundraising Goals
Promoting Youth Development Through Sport: Positive Coaching Alliance (PCA)
For many children across the U.S., youth and high school sports are about more than just wins and losses—they’re an opportunity to learn essential social and emotional skills. Unfortunately, this element is often absent from traditional coaching approaches. PCA aims to change that, fostering positive, character-building youth sports environments by providing training for coaches, parents, student-athletes, and administrators. And even though many sports activities were paused as a result of the COVID-19 pandemic, PCA didn’t take its eye off the ball, leading almost 300 interactive workshops via video conferencing platforms in the past few months alone.
“We’re hoping that this provides a bit of a reset for youth and high school sports,” says Jason Sacks, executive vice president of business development and philanthropy at PCA. “What we’re missing right now with kids not playing sports isn’t necessarily the results of the games, but all the lessons that come out of sports.”
PCA uses LinkedIn as an engagement tool for finding and connecting with potential volunteers, board members, and donors. The organization’s mission tends to resonate with people who list involvement with youth sports on their LinkedIn profile, whether they played in college or help coach their kid’s Little League team—helping PCA spot them.
“LinkedIn has been an amazing tool for us to connect with local business and community leaders throughout the country,” Jason says. “We have people who come from all walks of life and get more involved with PCA as a supporter and say, ‘I don’t know how you found me but I’m glad you did.’ And we found them on LinkedIn.”
Prioritizing Learning and Development
Supporting Children Impacted by a Parent’s Cancer: Kesem
Currently celebrating its 20th year, Kesem was founded to ensure that no child affected by a parental cancer diagnosis ever feels alone. While there are many resources out there for individuals diagnosed with cancer, less support is available for this particular community. Kesem focuses on creating fun, creative programming for impacted children at no cost to their families, helping them rediscover their childhoods and connect with kids like them. Since the organization’s signature program is a sleepaway camp, however, the team had to make a rapid pivot this year.
“In about six weeks, we designed and launched a fully virtual program called Kesem at Home,” says Domonique Hollins, vice president of brand and marketing at Kesem. “We sent every camper that participated—7,500 in total—a Kesem at Home Kit including a Camp Kesem t-shirt and a goodie bag with activities they could do offline with their families and in the virtual setting with other campers. We also sent 11,500 kids, even those who didn’t participate in camp, an activity booklet.”
Kesem is no stranger to building community online. Over the years, the organization has leveraged LinkedIn to share its story, reach corporate donors, and build a 13,500-strong alumni network. More recently, it has begun creating tailored LinkedIn Learning curricula for its team to develop their skills from anywhere.
“It’s been so well received by all staff,” Domonique says. “Some even get together in virtual groups to participate in LinkedIn Learning courses, which has been incredible—particularly in a year like this year when we’re not sending people to conferences and professional development retreats.”
Special thanks to all our featured nonprofits for sharing their stories with us—and for the amazing work they do in our communities. To learn more about how LinkedIn for Nonprofits can help your organization, visit our website.