The LinkedIn for Nonprofits Weekly Digest

Happy Friday! As we get into the groove of 2022, our favorite articles from this week will help keep your motivation going strong.

This week’s reads are meant to inspire—sharing a list of great books, demonstrating how Aristotle can help you write winning proposals, and more. You’ll also discover insights into the future of giving and tips to help you maximize donations by taking advantage of employer matching schemes. 

Here are five must-read articles for nonprofits this week:

1. The Ultimate Book List For Nonprofit Leaders in 2022 (Global Giving)

If one of your New Year’s resolutions was to read more books, you’re in luck. Global Giving has compiled a list of top reads addressing structural injustice. Among the nine selections are books about class systems in the U.S., sustainable change at a global level, and participatory development. Combine this with our recent nonprofit reading list and you won’t be short on something thought-provoking to read all year!

2. The Great Resignation and Company Matching Gifts: Nonprofit Best Practices (Fundraise)

The “Great Resignation” may lead to big changes in matching gifts. Professionals are switching jobs in huge numbers—but since awareness of corporate matching gift programs tends to be low, they may not realize that their new employer offers this benefit. Fundraise shares a few best practices to keep in mind to maximize your fundraising efforts during this period of widespread transition. 

3. Know Your Greek: Ethos, Pathos and Logos (The Nonprofit Times)

Though written in 4th century BC Greece, Aristotle’s The Rhetoric is still useful for crafting persuasive arguments today. Quantitative data can help sell your point with numbers, but when you want to persuade emotionally, you need ethos, pathos, and logos. These three principles will give you the structure you need to create a successful grant proposal or board presentation.

4. Should Your Nonprofit Offer Online Courses to Engage Donors? (#501 Social Blog)

In 2019, 49% of nonprofit revenue came from services, not donations. Thinking outside the box by offering courses to donors can provide your organization with new channels for raising funds and building brand awareness. This article explores what online courses you could offer, who might be interested, and how this tactic can benefit your nonprofit in the long run. 

5. Are we heading for a post-COVID fundraising slump? (Future Fundraising Now)

If you’ve seen an uptick in donations throughout the pandemic, you aren’t alone. You’re also not alone if you worry that these donors won’t engage with your nonprofit again. Future Fundraising Now shares a prediction about what fundraising results organizations will see in 2022. 

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