The LinkedIn for Nonprofits Weekly Digest

January is here, and with it comes new opportunities for your nonprofit to start the year strong. This week’s curation of industry articles looks at how to cultivate small donor loyalty and keep diversification efforts on track, as well as tips on how to find technology discounts and connect with social influencers.

Here are five must-read articles for nonprofits this week:

1. What Nonprofit Donors Want To See in Your Marketing and Social Media (NonProfitPro)

Small donors made up the majority of nonprofit revenue in 2021, and social media is an important tool in remaining visible to this audience. Donors are looking for nonprofit transparency, thought leadership, and storytelling. Kristy Fontelara, CMO of Funds2Orgs, offers up insights on how to grow your nonprofit audience using social media.

2. 13 Ways To Ensure Your Nonprofit’s Diversity Efforts Are On The Right Path (Forbes)

Commitment to diversity makes your nonprofit more likely to meet the needs of the communities you serve, while fostering a more equitable work environment for employees and volunteers. Members of the Forbes Nonprofit Council share the ways they’ve moved their organizations forward with diversification efforts. Add these action items to your New Year checklist to make sure you’re not missing any opportunities to build a stronger organization that embraces inclusiveness.

3. How Low-Cost Cloud Can Help Nonprofits Modernize (BizTech Magazine)

Large tech companies like Microsoft, Adobe, and Zoom offer discounts for nonprofits. This means it’s more affordable than ever to make investments in technology that can improve collaboration, donation, and shareholder engagement. This article reveals where to get started and how to decide whether cloud computing is within this year’s budget.

4.  Tips to Find the Right Nonprofit Influencers for Your Organization (Classy)

Social media influencers can help nonprofits expand their reach, earn credibility and trust, increase donations, and reignite passion among existing supporters. Find out how to conduct research using social tools and hashtags, reach out with email, and vet potential partners.

5. The Scope and Impact of Nonprofit Workforce Shortages (The National Council of Nonprofits)

Staffing remains a concern for many nonprofits going into the New Year, but analysis from the National Council of Nonprofits provides actionable advice from the frontlines on how to attract and retain employees. Strategies like engaging directly with funders, focusing on equity, seeking multi-year grants, and advocating for policy changes can help nonprofits navigate the labor shortage.

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