The LinkedIn for Nonprofits Weekly Digest

New year, new goals. As your nonprofit carves out its plans for 2022, these resources will help you make informed decisions that set your organization up for success this year and beyond. 

For the short term, discover data that can inform actionable strategy and holidays to add to your marketing calendar. We’ve also included articles that look beyond 2022 to consider questions like how nonprofits can evolve to embrace the next generation of donors, how corporate social responsibility challenges the sector, and more.

Grab a pen and paper, and let’s start making a list of goals for your nonprofit.

Here are five must-read articles for nonprofits this week:

1. The 16 Most Interesting Data Points for New Year Fundraising (Classy)

If you aren’t sure where to focus your attention after a busy giving season, use data to inform your next move. Classy has gathered a list of updated statistics from its own research along with external sources, and paired it with ideas on how you can leverage this intel at your own nonprofit. For example, 67% of new donors hear about causes through word of mouth—so consider refreshing your peer-to-peer campaigns to draw in more donors. 

2. 2022 Cause Awareness & Giving Days for Nonprofits (Nonprofit Tech for Good)

As you plan your marketing initiatives for the year ahead, this calendar from Nonprofit Tech for Good highlights days of note for nonprofits. Whether you bookmark it and refer back every so often or start outlining your year’s social media plan with it right now, it’s a great resource to help you generate buzz on key dates like International Women’s Day, World Environment Day, and International Day of Charity.

3. The Future of Giving: Trends Shaping Next-Gen Philanthropy (Forbes)

The next generation of donors is highly engaged, driven to create lasting connections and work with nonprofits to achieve social change. These younger donors don’t just want to give money—they want to be involved and witness the impact of their involvement. This article from Forbes highlights a few steps your nonprofit can take to attract and retain the next generation of donors, and ultimately reshape the future of philanthropy.

4. The Impact of Corporate Giving on Nonprofits: The Good, the Bad, and the Ugly (NonProfit Pro)

The relationship between nonprofits and the corporate world has shifted tremendously in recent years. For example, we’ve seen an uptick in for-profit companies that prioritize social responsibility. While there are benefits to this societal disruption, this article reflects on potential downfalls, too.

5. Humanity: 5 Hopes for Philanthropy and Nonprofits (The NonProfit Times)

As many make goals and resolutions for the year, Phil Buchanan, president of the Center for Effective Philanthropy, shares his future aspirations for the nonprofit community. He touches on the impact of the pandemic and how nonprofits have evolved as a result, while giving his thoughts on what change is necessary this year and in the future. These hopes serve as a call to action for philanthropy leaders, illustrating what the sector—and the world—could look like with these changes. 

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