New Resource: The Complete Checklist for Building Your Nonprofit’s Linkedin Presence
Social media is a great tool for spreading the word about your nonprofit’s new initiatives, fundraising campaigns, advocacy work, and more. The key is to build a thriving network of supporters who actively engage with your content—and feel inspired to take action.
With nearly 800 million global members, LinkedIn is the perfect place for nonprofits to build an engaged and active community. To help you take your nonprofit’s LinkedIn strategy to the next level, we’ve partnered with fundraising platform Classy to create LinkedIn for Nonprofits: The Complete Checklist.
This checklist includes five steps nonprofits can take to establish a strong online presence, make powerful connections, and use their LinkedIn page to unlock generosity worldwide. You’ll find both beginner tips to help you get started and expert-level strategies so you can take things to the next level.
Create a strong profile
LinkedIn’s vast network makes it ideal for attracting new donors, board members, volunteers, employees, and more. To do that, however, you’ll need a strong profile that presents an accurate and inspiring picture of your nonprofit to the world. With this checklist, you’ll learn how to build and optimize your nonprofit's page, establish credibility, and drive visitors to your website.
Build a following
Attracting page followers is a great accomplishment—but if those followers aren’t actively engaging with your content, then your social media strategy may need work. With the checklist, you’ll learn how to create and share content that not only resonates with your audience, but also inspires your network to take action.
Amplify your reach
Learn how to build and strengthen your relationships with supporters through social media. Through outreach, boosted content, groups, and more, you’ll be able to garner more support.
Take your strategy to the next
Social media is constantly evolving, so it’s important that your strategy and marketing plan does, too. In the checklist, you’ll find tips to help you effectively evaluate your marketing plan and performance, and plan ahead for the future.
With a strong profile, audience, and strategy, you’ll be well positioned to fuel your fundraising efforts using LinkedIn. The checklist outlines the value of posting to LinkedIn leading up to major giving days and crafting targeted InMail messages with clear calls to action.
We hope this checklist will help you enhance your LinkedIn strategy—and get your nonprofit’s message out to even more people. Get started today by downloading LinkedIn for Nonprofits: The Complete Checklist.