The LinkedIn for Nonprofits Weekly Digest
With only a couple more Fridays to go in 2021, all eyes are on the new year. This week’s top reads focus on the biggest trends to come in 2022, including how technology can help nonprofits recover, predicted digital and marketing trends, and things leaders can do in the year ahead to advance their organization.
You’ll also find tips on how to make your nonprofit more agile and how to maximize the last few weeks of the year by encouraging donors to give more.
Here are five must-read articles for nonprofits this week:
1. Nonprofit Leadership in 2022: From Challenge to Transformation (Nonprofit Pro)
The past two years have been tumultuous and unpredictable. As a result, nonprofit leaders need to be more adaptable than ever, and open to new ideas. Here are three things leaders can embrace to allow for the organization to transition out of crisis mode and make a lasting impact, from shifts in mentality to regular reflections on values.
2. Four Nonprofit Tech Trends to Watch in 2022 (BizTech)
Perhaps your organization emphasized technology during the pandemic through data collection, fundraising efforts, or program management. If so, you’ve likely reaped the benefit — high digital maturity for nonprofits has shown to contribute to successful outcomes organization-wide. But if not, there are still ways for your organization to get ahead and advance your operations, and this article from BizTech does a great job detailing the digital strategies to watch out for in the very near future.
3. 10 Digital Marketing & Fundraising Trends for Nonprofits in 2022 (Nonprofit Tech for Good)
Based on a Nonprofit Tech for Good webinar, this post highlights the foundations of digital marketing that can help your nonprofit reach its goals in the short- and long-term future. It’s a great read to help you train a new team member, brush up on the basics, or expand your marketing strategy.
4. How Nonprofits Can Encourage Donors to Give More (Harvard Business Review)
December is often the busiest month for giving, but these tips on how to encourage donor giving can help you year-round. Learn how to make your nonprofit stand out, from what language to use to different marketing strategies, especially as other organizations try to get donors’ attention.
Adapting your policies, procedures, and strategies over time are necessary for running a successful organization. Here, nonprofit leaders give actionable tips to help evolve and innovate operations, therefore inviting new opportunities within your team and beyond.
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