The LinkedIn for Nonprofits Weekly Digest

Gratitude is in the air this week, and we can’t think of a better way to end it than recharging with top tips for this upcoming GivingTuesday.  Last year, the nonprofit holiday brought in an astounding $2.47 billion for nonprofits around the world.

This year, we’re focusing on how nonprofits can leverage this momentum to build long-term donor relationships, how you can increase funds raised through online donations, and how you can use what you learn on the day to plan for the year ahead.

There’s no time to waste — here are our top GivingTuesday five reads to browse over leftovers.

1. How to Make the Most of GivingTuesday Every Year (Good360)

Good planning is the key to a successful GivingTuesday this year and every year. These five strategies help maximize the impact of your organization’s campaign, support increased donor retention, and highlight the best ways to encourage giving from new donors.

2. The Gratitude Season (Ann Green’s Nonprofit Blog)

The end of the year isn’t just about bringing in donations — it’s also about thanking the donors who have contributed to your cause all year long. Here are tips on how to show genuine gratitude to donors throughout the year for their ongoing support.

3. ‘Tis the Season for Nonprofits to Maximize Online Donations (Stanford Social Innovation Review)

Giving season is here, and online donations can help tremendously in reaching your fundraising goals. But with only .08% of people who visit a fundraising website actually donating, there are many steps you can take to encourage online giving — even subliminally. Learn how to give your online donations a boost with these tips.

4. How to Create Lasting Impact After Giving Tuesday (NonProfit Pro)

Once GivingTuesday has come and gone, build momentum for the year ahead. Now is the perfect time to create lasting relationships with new and existing donors by encouraging more regular monthly donations, creating peer-to-peer fundraising efforts, and following up with specific details on where the donations went.

5. How to Create a Nonprofit Fundraising Events Strategy for 2022 (Nonprofit Tech for Good)

Your GivingTuesday campaigns may have included many of the ideas presented on this list, like virtual fundraisers and silent auctions. Now is your chance to analyze what was successful for your organization, what wasn’t, and how you can use this data to inform your plans for the year ahead. After all, it’s never too early to start planning.

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