The LinkedIn for Nonprofits Weekly Digest

The LinkedIn for Nonprofits Weekly Digest

Friday’s here at last—and we’re ringing it in by delivering the best of nonprofit news straight to your inbox. This week, we’re exploring the Facebook debate in the nonprofit world, what you can do for your nonprofit’s blog, and how to leverage personas for attracting donors.

We’re also thinking about how nonprofits should and shouldn’t measure fundraising. Plus, get tips on how to make the most out of your Giving Tuesday.

Here are five must-read articles for nonprofits this week:

1.15 Essential Elements Every Nonprofit Blog Should Incorporate  (Forbes)

Social media can be a crucial resource for nonprofit organizations. But blogs are often overlooked as important tools for attracting donors and retaining members. From SEO opportunities to moving stories that tell donors exactly where their money is going, there are many benefits to having a blog. Forbes takes us through what works best for yours.

2. Why Nonprofits are Leaving Facebook (NonProfit Pro)

While Facebook (recently rebranded as Meta) is still the clear leader of social media platforms—with close to 3 billion global users—ethical questions have piled up around the social network. NonProfit Pro provides a helpful overview on the debate over Facebook for nonprofits, acknowledging both pros and cons.

3. Measure This , Not That: The Metric We Should Use for Every Frontline Fundraiser (Donor Relations Guru)

It’s a question central to operations for many nonprofit organizations: how to measure success? While success metrics for businesses are often clear—profits, revenue, growth, etc.—it’s trickier to calculate whether a nonprofit is hitting its KPIs. Donor Relations Guru explains what’s important to measure—and what’s not.

4. Retain More Donors with Personas That Go Beyond Demographics (Fundraising and Philanthropy)

The best marketing strategies are often built around ‘personas’, i.e. fictional representations of buyers or users. Fundraising and Philanthropy shares tips on how nonprofits can leverage personas to attract—and retain—their most valuable donors.

5. 5 Ideas for Giving Tuesday Planning  (The NonProfit Times)

Giving Tuesday is on the horizon, and the day is always a wonderful opportunity for nonprofits to attract funding, donors, new members, and more! The Nonprofit Times guides us through some strategies to plan, resources, and have the most impactful Giving Tuesday yet.

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