How to Leverage LinkedIn on #GivingTuesday
How to Leverage LinkedIn on #GivingTuesday
#GivingTuesday is a movement that encourages generosity. Known as the national day of giving, it always falls on the first Tuesday after Black Friday, and focuses on giving rather than spending. As a unique fundraising opportunity, it offers nonprofit organizations a chance to raise more money than any other day of average giving. In 2020, nonprofits raised $2.5 billion in the U.S. alone. This year we’re hoping to either match or exceed that number.
The biggest day in nonprofit fundraising is just around the corner, and while most nonprofits understand the benefits of Facebook and YouTube, few organizations fully realize the power of LinkedIn. So this year, we’re sharing resources that nonprofits can leverage to raise funds, cultivate donors, and engage with other nonprofits this #GivingTuesday that can be found right here on LinkedIn.
Fundraise digitally with LinkedIn Sales Navigator
Effective fundraisers help build and maintain strong relationships, and LinkedIn Sales Navigator is a tool to help you build new relationships and deepen existing ones virtually.
With Sales Navigator, you can share more information about the types of donors and partners you’re searching for, and get smart recommendations to assist with your searches. Through targeted and advanced searches, you can build your prospective partner list by narrowing searches by company, title, industry, region, and more.
You also have the ability to stay up-to-date with your potential donor’s LinkedIn activities directly through Sales Navigator and message them using InMail to stay in touch. By saving donor and board member leads, you can receive updates about content they’re sharing, job changes, and news mentions to help grow your relationship.
Sales Navigator can help you this #GivingTuesday by finding you the right people to power your cause, engage with and create new donor relationships, and leverage your board members’ networks to drive your work forward.
Fundraising and development on LinkedIn: A guide for nonprofits
With nearly 800 million members in more than 200 countries worldwide, LinkedIn remains the ideal platform for fundraising and development professionals to find and engage with donors, board members, and other groups and individuals.
We partnered with the Association of Fundraising Professionals (AFP) to create a guide that helps your nonprofit optimize its efforts on LinkedIn, as fundraising and development efforts rapidly move online. Fundraising and development on LinkedIn: A guide for nonprofits shows you eye-opening data, helpful tips, and even an intuitive action plan to guide your strategy. This guide can help your nonprofit shape an effective strategy for finding and engaging with major donors, corporate partners, and more.
This guide can help you on #GivingTuesday (and every other day of the year) because not only does it provide you with action plans for making the most of LinkedIn for fundraising, but it also shows you top challenges and opportunities facing fundraising and development teams.
Curating new supporters
With users gathered to find professional opportunities, LinkedIn is the go-to platform for recruiting qualified and eager new board members, volunteers, and staff. Your nonprofit’s LinkedIn page is a great place to start, and to spread awareness and share updates for your cause. While every nonprofit is different, taking a look at your LinkedIn Page Analytics to see which posts and updates drive the highest engagement is beneficial.
The LinkedIn Volunteer Marketplace is a tool that connects LinkedIn members to volunteer opportunities, and volunteer candidates with nonprofit organizations. This gives nonprofits and skilled volunteers direct and easy access to LinkedIn’s vast network, and can help you find new supporters this #GivingTuesday.
What LinkedIn for Nonprofits can help you achieve this #GivingTuesday
LinkedIn for Nonprofits has always been and continues to remain a resource that helps nonprofits leverage the professional network that is LinkedIn. This #GivingTuesday, look to LinkedIn to help align your commitment to making a change with our resources in recruiting and hiring quality talent, fundraising, marketing to new audiences, and online learning to help your staff and volunteers develop their professional skills.
Start using LinkedIn to grow, develop, and strengthen your nonprofit by taking advantage of our special offer of 50% off for an individual Sales Navigator Pro License for 12 months.