The LinkedIn for Nonprofits Weekly Digest

It’s Friday—and the LinkedIn for Nonprofits Weekly Digest is here to help you close the book on another week. As always, we’ve rounded up some insightful reads from around the web, including thoughts on the importance of supporting nonprofit staff and ideas for involving volunteers in virtual fundraising. 

You’ll also discover some new research around the role nonprofit leaders can play in amplifying their organization’s mission on social media. Plus, find practical tips for hiring the right grant writer and optimizing your end-of-year fundraising campaigns.

Here are five must-read articles for nonprofits this week:

1. Leadership Going Social: How U.S. Nonprofit Executives Engage Publics on Twitter (Institute for Public Relations)

Social media can be a powerful and cost-effective tool for nonprofits to get the word out, especially when leaders leverage these platforms to directly engage with the public. Cen April Yue, an assistant professor of marketing, advertising, and public relations at the University of Connecticut, shares findings from her research about social media strategies used by nonprofit executives—and insights into what leaders can do to boost engagement. 

2. How to hire a successful grant writer (Lilly Family School of Philanthropy)

Hiring or contracting a professional grant writer can help nonprofits craft more compelling proposals and increase their chances of a positive result. With 20+ years of nonprofit experience under her belt, Kristi Howard Shultz offers her tips for finding the right candidate and setting them up for success. 

3. Taking Care of Our Own (Independent Sector)

What can nonprofit organizations do to better support their people? Independent Sector rounds up some key takeaways that came out of the recent “People Power Changework” pop-up, including insights from leaders at HACE, BoardSource, the Greater Washington Urban League, and the Center for Creative Leadership.

4. Making The Most Of Year-End Giving: Practical Tips For The Most Important Campaign Of The Year (Bloomerang)

With the holiday season in sight, Bloomerang compiles some actionable steps nonprofits can take to prepare for one of the most generous times of the year—from rallying the team to setting the right budget and effectively promoting their appeal.

5. How To Involve Volunteers in Your Virtual Fundraising (NonProfit PRO)

With our world becoming increasingly digital, virtual fundraising is likely to become even more important for nonprofits in the years ahead. NonProfit PRO discusses why getting volunteers involved with virtual fundraising efforts can be beneficial to everyone involved—and how to get started. 

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