The LinkedIn for Nonprofits Weekly Digest

It’s Friday! Before you head into the weekend, don’t miss the articles we’ve rounded up in the LinkedIn for Nonprofits Weekly Digest.

This week, you’ll find peer-to-peer fundraising dos and don’ts, tips for maximizing your nonprofit newsletter efforts, and ideas for getting to know your target audience better. We’ve also included a thought-provoking article on nonprofit leadership burnout and a heartwarming story that showcases the power of supporters posting about causes they care about on social media. 

Here are five must-read articles for nonprofits this week:

1. Avoiding Burnout and Preserving Movement Leadership (Nonprofit Quarterly)

Burnout is a major problem in the nonprofit sector, with the risk of burnout among leaders of color being especially high. Tiloma Jayasinghe, President and CEO of Community Resource Exchange, discusses why this is happening and what nonprofit boards, staff, and the sector as a whole can do to alleviate the problem and better support leaders of color.

2. This website crashed when hundreds donated to kids in foster care after a Reddit post (The Washington Post)

Countless nonprofits use social media to get the word out about their important work—but sometimes the most powerful posts come from supporters themselves. This heartwarming story details how a Reddit comment from one supporter led hundreds to flock to a nonprofit’s website and follow the person’s lead by donating to kids in need.

3. How to get more action from your nonprofit e-newsletter (Future Fundraising Now)

Writing a newsletter can keep supporters up to date with your nonprofit’s work and encourage deeper engagement with your organization—but is the effort you’re putting in paying off? Jeff Brooks, a long-time member of the nonprofit community, rounds up some general best practices for high-performing newsletters, as well as some tips specific to nonprofits.

4. Tips to Futureproof Peer-to-Peer Fundraising Strategies (Nonprofit Information)

With in-person gatherings returning, peer-to-peer (P2P) fundraising events are once again picking up steam. Bryna Dilman, former executive director of data strategy, integration, and national events operations at Cystic Fibrosis Canada, shares a few dos and don’ts for aligning your P2P fundraising strategy with the current philanthropic giving landscape.

5. How Nonprofit Leaders Can Get To Know Their Target Audience Better (Forbes)

Do you know your nonprofit’s target audience as well as you think you do? Fifteen members of the Forbes Nonprofit Council share their top tips for getting to know this community even better—from interacting with people on social media to encouraging co-creation and feedback.

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