The LinkedIn for Nonprofits Weekly Digest
It’s Friday—and we’ve got the latest edition of the LinkedIn for Nonprofits Weekly Digest to send you into the weekend with plenty to read!
This week, we’ve compiled insights on nonprofit thought leadership, office re-openings, and recurring and legacy gift programs. Plus, you’ll find an uplifting ode to the less-than-thrilling aspects of fundraising that keep the lights on and the wheels of progress turning.
Here are five must-read articles for nonprofits this week:
1. The joy of boring fundraising (Future Fundraising Now)
Nonprofits are built on big ideas and lofty goals. But the day-to-day work that brings you closer to those goals won’t always seem exciting or glamorous. Having spent over 30 years in the nonprofit community, Jeff Brooks writes a few inspiring words about the importance of the more boring elements of nonprofit life.
2. An Insider’s Guide to Growing Your Nonprofit’s Gifts and Wills Program (Bloomerang)
Many of your supporters may be interested in leaving a gift to your organization in their will. But given how sensitive the subject is, gifts and wills programs need to be handled with delicacy and care. To help you leverage this fundraising strategy effectively and respectfully, Gary Moyle, Head of Legacy, Statutory & Trusts Giving at Martlets Hospice in England, shares his insights.
3. What to Consider — and What to Avoid — When Reopening Your Nonprofit Office (The Chronicle of Philanthropy)
While many nonprofit teams had no option but to remain onsite throughout the pandemic, others have been working from home for well over a year. If your organization is about to welcome people back to the office, read this advice from nonprofit leaders and human resources experts first to ensure everyone feels safe and supported throughout the process.
4. Are Awareness and Thought Leadership Legit Nonprofit Marketing Goals? (Nonprofit Marketing Guide)
When you have to do more with less, is it worth investing time and resources into raising awareness and sharing thought leadership? Nonprofit marketing expert Kivi Leroux Miller shares why she believes these efforts can be valuable to nonprofits—if you take the next step.
5. 4 Examples of How Things Can Go Wrong With Monthly Gifts (NonProfit PRO)
Recurring giving programs can deepen donors’ engagement with your organization and ensure you have a steady stream of revenue coming in. But if you’re considering implementing one of these programs, there are a few pitfalls to watch out for. Monthly giving guru Erica Waasdorp details a few examples of things that can go wrong to help you avoid missed opportunities and disappointed donors.
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