The LinkedIn for Nonprofits Weekly Digest
It’s Friday, which means it’s time for another LinkedIn for Nonprofits Weekly Digest! This week, we’re focused on fundraising success.
You’ll find tips for managing your fundraising team, avoiding donor fatigue, and crafting effective fundraising events and invites. You’ll also find a few thoughts on why listening is a critical skill for fundraising professionals—and why talking too much can be costly.
Here are five must-read articles for nonprofits this week:
1. Hybrid Events Take Center Stage For Nonprofits As Covid-19 Wanes (Forbes)
Countless nonprofits experimented with virtual events in 2020—in many cases, for the very first time. Now that in-person gatherings are returning, what does the future hold for nonprofit events? David Hessekiel, founder of Engage for Good, discusses the advantages of hybrid events, and some different ways to approach them.
2. First Fundraising Event Email of the Season: Courting your Past Participants (sgENGAGE)
Speaking of events, what’s the best way to encourage previous attendees to participate this year? If you’re feeling a little nervous about getting back into the swing of fundraising events season, this article shares some simple tips and a handy template to help you court past participants effectively.
3. The Corvallis Effect and Donor Fatigue (The Agitator)
What effect does mere exposure have on sentiment toward an organization—and how does this relate to donor fatigue? Kevin Schulman, Founder of DonorVoice, breaks down the science behind donor fatigue and proposes a potential antidote to this enduring challenge.
4. The Fundraiser’s Kiss of Death: Talking Too Much (Gail Perry Group)
You’re passionate about your cause and want potential donors to understand the true impact of your organization’s work. But your donor likely has a lot to say as well—and listening to their thoughts may ultimately be the past path to gaining their support. Here’s why.
5. Managing Up, Down, and Sideways: 3 Ways to Lead a Fundraising Team (Amy Eisenstein)
Fundraising is a team sport, but it can sometimes be challenging to get the whole team aligned. Fundraising consultant Amy Eisenstein explores a few strategies for earning people’s support with fundraising efforts and leading them successfully—from volunteers to the board and everybody in between.
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