The LinkedIn for Nonprofits Weekly Digest

The month is almost over, but there’s still time for one more LinkedIn for Nonprofits Weekly Digest before we head into June!

This week, we’ve compiled articles exploring how and when to launch new fundraising campaigns and pursue new donors, as well as tips for improving your donor communications and telling more compelling stories. You’ll also find insights to help you manage your nonprofit’s technology assets more effectively to minimize downtime and improve your budgeting.

Here are five must-read articles for nonprofits this week:

1. Q&A: Do capital campaigns make sense in a time of crisis? (Candid)

Many nonprofit organizations have found themselves caught between a rock and a hard place over the past year, needing to raise vital funds but not wanting to seem insensitive. If you’ve been on the fence about launching a new capital campaign, this article breaks down some common questions nonprofits have right now to help you develop the right strategy for your organization.

2. Understanding How Stories Fit into Story Arcs (Nonprofit Marketing Guide)

Storytelling is a valuable skill for nonprofit professionals, allowing them to bring their mission to life and demonstrate the true impact of their work. But whether you’re writing a report, creating a fundraising video, or even crafting a short social post, are you thinking about how the individual stories you’re telling fit into a larger story arc? Nonprofit marketing and communications expert Kivi Leroux Miller breaks down what this looks like—and why it matters for nonprofits.

3. 10 Ways to Find New Donors (Pamela Grow)

While retaining existing donors is often a more cost-effective strategy than chasing new ones, sometimes it pays to go prospecting. But where should you look for new donors? Nonprofit consultant Pamela Grow shares 10 strategies and ideas to help you track them down.

4. Asset Management: Why and How to Track Your Organization's Technology (TechSoup)

Every nonprofit uses some technology, from laptops and phones to software licenses—but do you keep track of it all? TechSoup outlines why effective technology asset management is critical for safeguarding efficiency and managing your budget—and offers some practical steps to help you get started. 

5. Talk and Write Like a Human: Donor Communication Principles for Fundraisers (Veritus Group)               

Building authentic connections with prospects and donors can lead to long-lasting relationships. But simple communication missteps—like over-reliance on technical jargon and getting bogged down in detail—can inadvertently push people away. This post explores a few pitfalls to watch out for in your donor communication efforts, and some tips for getting out of them. 

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