The LinkedIn for Nonprofits Weekly Digest

Another week is behind us, and you know what that means—it’s time for another LinkedIn for Nonprofits Weekly Digest! We’ve compiled some great articles to send you into the weekend, including an insightful read about redesigning international aid models and advice about how to time your fundraising campaigns effectively during the pandemic.

You’ll also find tips to help you better support your volunteers and encourage further engagement from mid-level donors, along with ideas for improving your organization’s online presence.

Here are five must-read articles for nonprofits this week:

1. What do your volunteers need from your organization? (Candid)

Your organization may rely on the hard work, talents, and enthusiasm of volunteers to succeed—but what do your volunteers need to be successful? Candid offers a few tips for strengthening your volunteer strategy to maximize the impact individuals can make. 

2. Timing A Capital Campaign In The Midst Of The Pandemic (Forbes)

Running a major fundraising campaign during the pandemic comes with an extra layer of uncertainty, but that doesn’t mean you should postpone it. Bill High, executive chairman of The Signatry, shares four suggestions to help you approach campaigns with care—and drive greater success.

3. 5 Ways to Recognize Your Nonprofit’s Mid-Level Donors (NonProfit PRO)

Despite typically making up only a small percentage of the donor base, mid-level donors can contribute up to half of a nonprofit’s annual revenue. NonProfit PRO offers a few ideas to help you improve your stewardship efforts for these donors and encourage further engagement with your organization.

4. Doing Development Differently (Stanford Social Innovation Review)

For organizations involved in international aid, finding the right support to tackle complex issues can be challenging. Leni Wild, a consultant and research associate at the Overseas Development Institute, outlines how current aid models are holding efforts back—and what can be done about it. 

5. Subtle Changes to Your Nonprofit’s Online Presence Through Tried and Tested Psychology (Bloomerang)

Every nonprofit knows that even small improvements can have a big impact. That’s also true with your website and branding. To help you catch people’s attention, Bloomerang breaks down a few simple, psychology-inspired steps you can take to make your nonprofit’s online presence more compelling.

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