The LinkedIn for Nonprofits Weekly Digest
It’s Friday, which means it’s time for the LinkedIn for Nonprofits Weekly Digest! This week, we’ve compiled the latest research into household giving, as well as ideas and strategies for winning back lapsed donors and developing a solid major gifts program.
You’ll also find insights into the importance of virtual training while employees are remote, as well as a thoughtful read about the role CEOs and board members play in supporting diversity, inclusion, justice, and equity at their nonprofits.
Here are five must-read articles and reports for nonprofits this week:
1. How do households make giving decisions? (Lilly Family School of Philanthropy)
Analyzing the first new data on giving decision-making in households in 15 years, this recently released report from the Women’s Philanthropy Institute at the Lilly Family School of Philanthropy explores shifting dynamics and actionable insights that fundraising professionals should be aware of.
If you’re concerned that now may not be the right time to encourage staff to develop their skills, this article may change your mind. Kristine Holferty, Chief Marketing and Sales Officer for the Nonprofit Leadership Alliance, breaks down the benefits of virtual learning solutions, and how to get started.
The words and actions of leaders and board members can create a ripple effect throughout nonprofits—for better or worse. Christopher Washington, Executive Vice President and Provost of Franklin University, breaks down the critical role nonprofit CEOs and boards can play in fostering justice, equity, diversity, and inclusion at their organizations.
4. Making the Investment: ROI Hinges On Execution (The NonProfit Times)
If your nonprofit doesn’t have a major gifts program, it may be time to start one. Of course, starting any new program is an investment, so you want to know it’s going to pay off. This article breaks down how to manage these programs effectively, from staffing to strategy, to maximize your return on investment and take your organization to the next level.
5. The right way to win back lapsed donors (Future Fundraising Now)
You probably already take steps to encourage lapsed donors to give again. But are these efforts as effective as they could be? This article shares a few ideas and suggestions to help you rethink your approach, from the time you send your reactivation messages to the language you use.
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