The LinkedIn for Nonprofits Weekly Digest

Another week is almost behind us, which means it’s time for another LinkedIn for Nonprofits Weekly Digest! This week, we’re bringing you plenty of food for thought when it comes to optimizing your marketing strategy, including tips for improving your website and building a successful content marketing plan. 

You’ll also find advice about when to hire a job candidate who doesn’t meet all your requirements, the latest research into the pandemic’s impact on nonprofits, and insights into emerging technology that’s poised to transform the nonprofit sector as we know it.

Here are five must-read articles and reports for nonprofits this week:

1. Nonprofit Content Marketing Should Help, Not Sell (Clairification)

Nobody enjoys feeling sold to, even if the thing you’re selling is an opportunity to make a real difference in the world. Longtime fundraiser Claire Axelrad shares some tips and examples to help your nonprofit build and optimize its content marketing plan, with a focus on providing helpful resources.

2. 2021 State of the Nonprofit Sector Report (BKD)

Compiling data from more than 300 organizations across the U.S, the latest edition of advisory firm BKD’s annual State of the Nonprofit Sector Report provides valuable insights into the impact of COVID-19 on nonprofits and the actions many are taking to stabilize their organizations and plot a path toward recovery. 

3. When to Take a Chance on an Imperfect Job Candidate (Harvard Business Review)

When your organization is hiring, finding a candidate who meets all of your requirements can be challenging. To help you make better hiring decisions, HBR breaks down some steps you can take to identify people who have a lot of potential to grow into the role and thrive.

4. 5 Tips to Use Your Nonprofit Site as A Donor Engagement Tool (Ann Green’s Nonprofit Blog)

As the focal point of most donor engagements, your nonprofit’s website needs to be compelling if you want to keep prospects on the page—and encourage them to convert. These tips can help you optimize your website and turn it into an effective donor engagement tool.

5. 13 Tech Trends Emerging In The Nonprofit Sector This Year (Forbes)

Technology played a vital role in helping nonprofits adapt in the face of the COVID-19 pandemic—but what impact will it have moving forward? Members from the Forbes Nonprofit Council weigh in on the biggest tech trends they expect to transform the nonprofit sector this year.

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