The LinkedIn for Nonprofits Weekly Digest

With some experts predicting that this year could be even more challenging than the last, nonprofits everywhere will need to be thoughtful, strategic, and resilient in the coming months. That’s why the theme of this week’s LinkedIn for Nonprofits Weekly Digest is optimization. 

You’ll find articles exploring ways to maximize your time and budget, navigate a successful rebrand, deliver feedback to your team effectively, and make the best possible impression over video. You’ll also learn more about a new program from Microsoft designed to empower nonprofits with the tech resources they need. 

Here are five must-read articles for nonprofits this week:

1. Addressing Racial Injustice Within the Nonprofit Sector (TechSoup)

Microsoft’s recently launched Nonprofit Tech Acceleration for Black and African American Communities Program (NTA) is designed to match nonprofits that serve Black and African American communities with the technology and technological support they need to further their mission. In this article, LaCheka Phillips, TechSoup's director of equity, inclusion, diversity, and culture, catches up with NTA program manager Darrell Booker to learn more about the impact the program will drive.

2. Time & expense best practices for nonprofits looking to thrive in 2021 (NTEN)

Tighter budgets and greater demand for their services have forced countless nonprofits to do more with less. NTEN shares some strategies for maximizing efficiency and optimizing your approach to expense management during this challenging period—and beyond. 

3. Giving Critical Feedback Is Even Harder Remotely (Harvard Business Review)

Delivering constructive feedback to employees is rarely easy, but it is important if you want your team to learn, grow, and thrive. In this article, Therese Huston, author of the book Let’s Talk: Make Effective Feedback Your Superpower, shares some steps managers can take to make tough conversations more comfortable for everyone involved.

4. 7 Video Conferencing Tips for Nonprofits to Look and Sound Amazing (GiveWP)

When your team first began working from home, you might have resisted buying new lights, cameras, and mics in case they didn’t need them for very long. But since meetings and gatherings will likely be taking place virtually for the foreseeable future, it might be time to invest, especially if you’re planning to host a virtual conference or event soon. These tips can help you look and sound your best, without blowing your budget.

5. How To Rebrand Without Alienating Members: 11 Strategies For Nonprofits (Forbes)

If you’ve thought about giving your organization a fresh coat of paint, keep in mind that your existing donors and supporters may like things the way they are. To help you navigate a rebrand without driving people away, Forbes Nonprofit Council shares some tips and insights.

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