Amplify your job posts.
Find ways to gain more exposure for your open roles.
To reach more candidates so you can fill important roles faster, try these approaches to increase visibility and give your job posts a boost.
Harness the power of your nonprofit's collective network.
Post from your nonprofit's LinkedIn Page.
Turn followers into applicants by sharing new jobs automatically on your LinkedIn Page. After all, some are following your Page because they’re fans of your nonprofit and would love to work or volunteer for you. Periodically create fresh posts on your LinkedIn Page that link back to the job post until you have a strong candidate pool. Try various ways to appeal to potential applicants for both paid and volunteer roles.
Get followers to spread the word.
Encourage your followers to share your job posts with their own network, or send them to anyone they think might be a good fit for the role. LinkedIn is a professional network, meaning many members are engaged and excited about helping others in their network find new opportunities.
Make it eye-catching.
Consider adding images or videos when sharing job posts to bring the job to life.
Encourage your team to share.
Let employees know about the important role they can play in helping to hire their next team member. Provide them with some suggested messaging to share the post to their own LinkedIn networks.
Leverage your leaders.
Connect with your leaders and board members when hiring for more senior roles and ask them to share the job post with their networks.
Make the most of your employer brand.
When you post about your job openings, leverage your employer brand to make the position sound as appealing as possible to potential candidates. Point out why candidates should want to work or volunteer for you based on your organization’s unique employee value proposition (EVP).
Measure the success of your job posts.
You can see the number of views and applicants your job post receives from the job details page and request occasional email performance summaries. Keep an eye on these metrics to learn how effectively your job posts prompt action.
Refine your messaging over time.
Post multiple jobs on LinkedIn, then analyze their performance to spot trends. Identify top-performing posts, determine why they stood out, and replicate that success. For added insight, ask interviewees what drew them to apply.
Reach out to candidates who demonstrate interest.
When a strong candidate engages with your nonprofit’s job or volunteer-related content, initiate a conversation by connecting and sharing more about the role in a natural, mission-driven way. Invite any questions they might have about the job posting.
Use the #Hiring photo frame.
Turn on the #Hiring photo frame on your LinkedIn profile. This instantly signals to potential candidates that you’re hiring, adds the job post to your profile, and notifies your network about the open role. When the post closes, the feature is automatically turned off (or you can turn it off yourself at any point).
Celebrate your new hires.
You can use your hiring process to create compelling employer brand content on LinkedIn. When you hire a new employee or bring on a new volunteer, make a post welcoming them and summarizing why you’re excited they joined your organization. Have employees and new teammates share this post and add their own thoughts to demonstrate how your nonprofit values your people.
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