Test content.
Consider posting similar content on different days, swapping out one key element. For example, one post may encourage people to donate via a video, while the other may include only text. Review your content metrics to see which version performed best and leverage that information when designing your next campaign. If your team is eager to try a new format, you can also use your Page analytics to see how well it is received, which may determine whether you use it again.
Look for dips and spikes.
Pay attention to content that has unusually high or low engagement. This can help you make more informed decisions about the kinds of content you prioritize in the future. Similarly, if you notice a sudden jump in visitors or followers on a particular day, consider what might have happened on that day to trigger this behavior and whether it’s something you can replicate.
