Use content for fundraising.
Discover how to make LinkedIn posts part of your fundraising strategy.
Why use LinkedIn as part of your fundraising content strategy?
LinkedIn for Nonprofits survey data shows that LinkedIn members are more likely than the average internet user to donate to nonprofits — and when they donate, they donate more. What’s more, 64% of surveyed nonprofit professionals agree that the people they want to connect with to raise money for their organization are on LinkedIn.
Source: The Impact Insight: Nonprofit Fundraising and Donor Generosity, 2023
Focus on posting content that resonates with your donor base.
Think about who you’re trying to reach and the types of content they prefer. For example, some donors may be more motivated by numbers while other supporters may be motivated by videos that show your organization’s impact.
Experiment to find out what works for your target audiences by using the “Analytics” tab on your LinkedIn Page to see which posts have the highest click-through rate (CTR). Don’t be afraid to repackage content in different ways (ex: turning a text post into a simple infographic) to reach certain audience types.
Be mindful of your posting cadence.
Aim to post consistently, without overburdening your audience, to keep your nonprofit top of mind for potential donors.
Use the 2-2-1 model.
For every five posts you create, only include one post with a call to action (CTA), like asking people to donate. This provides a healthy mix of content and can keep your audience from feeling bombarded. Learn more about the 2-2-1 model.
Avoid using multiple CTAs in your posts.
Asking your audience to do multiple things can be confusing and may make them less likely to take action at all.
Show appreciation for existing donors and sponsors.
Showing appreciation for your current supporters is a great way to strengthen relationships and encourage continued and future giving.
This effort can be especially welcome from corporate donors, who often find it useful in reinforcing or building their public and employer brands.
Here are a few things to keep in mind:
• Ensure that your donor is comfortable with you sharing your sincere appreciation post on LinkedIn.
• Be sure to tag your donor in the post. This increases the likelihood that they’ll share it.
• Share specific details about the impact their gift has had to inspire good feelings, repeat giving, and donations from others.
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