Engage without new content.
How to have a presence on the platform without creating new content.
Join conversations and tag trending topics.
When someone tags your nonprofit’s LinkedIn Page in their post, you’ll get a notification if you’re an admin. Keep an eye on these notifications and engage as your organization by liking, commenting, or even reposting or resharing with your thoughts to your LinkedIn Page.
If someone doesn’t tag your nonprofit but you still want to engage with the content as your organization, a useful workaround is to get an employee to tag your organization in the comments. You’ll then get a notification and be able to comment as your nonprofit. This is also a good way to lend your nonprofit’s perspective on a trending topic relevant to your cause or engage with posts from supporters who forgot to tag you.
Search hashtags to find content to engage with.
Easily find content to engage with by using hashtags relevant to your organization and mission in your search.
For example, typing “#povertyalleviation” into the LinkedIn search field would bring up any posts using that hashtag that you could then like, comment on, share, or repost. This helps you keep your Page active and gets your nonprofit noticed by people outside your network.
Leverage content from other platforms.
Some content that you’ve created for other platforms may also work on LinkedIn, such as:
Educational content (ex: teaching people about an issue or updating them about how a recent court decision impacts your nonprofit’s work).
Impact content (ex: data or testimonials that demonstrate the good your nonprofit is doing in the world).
Employee spotlights (ex: welcoming a new team member or celebrating a team that has achieved something incredible). Bonus: This type of content is also good for your employer brand.
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