Engage without new content.
How to have a presence on the platform without creating new content.
Respond when tagged.
When a person or other organization tags your nonprofit’s LinkedIn Page in their post, you’ll get a notification if you’re an admin.
Keep an eye on these notifications and engage as your organization by liking, commenting on, or even reposting relevant posts to your LinkedIn Page. This can help you deepen engagement with supporters and partner organizations.
Find content to engage with.
Join existing conversations to keep your Page active, establish your nonprofit’s expertise, and get noticed by people outside your network.
Your nonprofit doesn’t need to have been tagged in a post to engage with it. When you find interesting content that’s related to your nonprofit’s work, simply click on your profile picture where it appears beside the “Like” button. This will give you the option to toggle between your own profile and any Pages you manage before commenting on, liking, or sharing the post.
Be sure to follow thought leaders, government agencies, and other organizations operating in your nonprofit’s space. This will ensure you have a steady stream of relevant content to engage with as your nonprofit.
Leverage content from other platforms.
Some content that you’ve created for other platforms may also work on LinkedIn, such as:
Educational content (ex: teaching people about an issue or updating them about how a recent court decision impacts your nonprofit’s work).
Impact content (ex: data or testimonials that demonstrate the good your nonprofit is doing in the world).
Employee spotlights (ex: welcoming a new team member or celebrating a team that has achieved something incredible). Bonus: This type of content is also good for your employer brand.
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