4 Examples of Nonprofit Career Pages That Inspire

Candidates are more likely to apply for jobs at nonprofits when they have a sense of what life is like at the organization. Case in point: Organizations with a LinkedIn Career Page get 8x more job applications than those without. 

If you’re not familiar, a Career Page is a dynamic, customizable hub on your organization’s LinkedIn Page where you can showcase your mission, culture, and opportunities to the world. It’s an employer branding tool that helps your potential supporters, volunteers, and job seekers learn what your organization does, what you stand for, and how they can get involved. 

Once you have a LinkedIn Career Page, you can get started with building your nonprofit’s LinkedIn Life page. The Life page is a tab within your Career Page, but it’s essentially a stage for storytelling. It’s where you can share details about your team, culture, and values. It’s where you can share photos, videos, and testimonials from staff, volunteers, and community members, painting a vibrant picture of what it’s like to be part of your nonprofit organization. 

The LinkedIn Life page matters a great deal because people who care about your cause want to go beyond giving — they want to belong. By providing visual stories of impact, community events, and real volunteer experiences on your Life page, you make it easier for potential employees and supporters to see themselves in the picture.  

To help inspire you to create an unforgettable LinkedIn Life page for your organization and to help you discover LinkedIn Career Page best practices, here are four powerful examples from fellow nonprofits. 

The Hole in the Wall Gang Camp brings its mission to life

Founded in 1988 by Paul Newman, The Hole in the Wall Gang Camp provides “a different kind of healing” to more than 25,000 seriously ill children and family members annually — all completely free of charge. 

As a mission-focused organization, it’s important that The Hole in the Wall Gang Camp highlights how its staff brings this mission to life, and the LinkedIn Life page is a perfect place to demonstrate this. The organization uses the page to show people that its camp is “more than a place, it’s a feeling.” 

The Camp’s top tip is to shine a light on the people who make the mission happen. “Use the LinkedIn Life page to celebrate key staff, capture employee testimonials and visually show the impact of the work by uploading fun pictures so viewers can SEE the impact,” they shared. “Whatever your nonprofit uses to highlight your mission and brand, infuse your Life page with it.” 

For example, at Camp, the “different kind of healing” is represented by bright colors and smiling faces — both of which underscore how The Hole in the Wall Gang Camp transforms the lives of service recipients and staff. Focusing on different departments not only highlights the collaboration of team members who make the magic happen, but also illustrates the range of positions and impact the staff has across the organization. 

The Camp’s team says it's not always easy to focus on staff via the website and other digital platforms, and that’s precisely why the LinkedIn Life page has been such a valuable addition to their digital presence. The “staff spotlights” in particular allow the nonprofit to celebrate deserving staff. At the same time, it provides personal perspectives on what it’s really like to work at The Hole in the Wall Gang Camp.

ChildFund International shines a spotlight on locally led change

ChildFund International is an international development organization that has been supporting children since 1938. The organization works throughout Asia, Africa, and the Americas — including the United States — to connect children with what they need to grow up healthy, educated, skilled, and safe, no matter where they are.

ChildFund is unique in that, although they are a global children’s organization, they invest heavily in the expertise of local grassroots organizations — more than $700M in the last 10 years. “The efficacy and integrity of locally led change is a cornerstone of our values, and the LinkedIn Life page makes it easier to attract top talent who share that understanding.”

This is also why the ChildFund team advises other nonprofits not to skip the trending employee content section. “It’s a foolproof way to highlight how your teams are engaging in the conversations most relevant to your industry.” 

The best part about the employee content section, says the ChildFund team, is that the algorithm does the heavy lifting for you. 

The team also says that its Linkedin Life page is, “a wonderful way to showcase our brand values of connection and give a glimpse into what life is really like at ChildFund. We’re proud of our people-first work culture and especially of our shared passion for protecting children. As anyone who works here will tell you, our diverse, creative, results-driven, and deeply empathetic people really make us who we are!”

The Camp’s top tip is to shine a light on the people who make the mission happen. “Use the LinkedIn Life page to celebrate key staff, capture employee testimonials and visually show the impact of the work by uploading fun pictures so viewers can SEE the impact,” they shared. “Whatever your nonprofit uses to highlight your mission and brand, infuse your Life page with it.” 

For example, at Camp, the “different kind of healing” is represented by bright colors and smiling faces — both of which underscore how The Hole in the Wall Gang Camp transforms the lives of service recipients and staff. Focusing on different departments not only highlights the collaboration of team members who make the magic happen, but also illustrates the range of positions and impact the staff has across the organization. 

The Camp’s team says it's not always easy to focus on staff via the website and other digital platforms, and that’s precisely why the LinkedIn Life page has been such a valuable addition to their digital presence. The “staff spotlights” in particular allow the nonprofit to celebrate deserving staff. At the same time, it provides personal perspectives on what it’s really like to work at The Hole in the Wall Gang Camp.

HCRS creates a window into the values that drive their organization

HCRS (Health Care & Rehabilitation Services of Southeastern Vermont) is the community mental health and developmental services agency for Windsor and Windham Counties of Vermont. Founded in 1967, the nonprofit agency serves over 4,000 individuals annually through its key programs for mental health, substance abuse, and developmental disabilities.

The HCRS team uses its LinkedIn Life page to reflect its vibrant culture and to show how the people of HCRS live out the organization’s mission every day. The key to making it all work, the team says, is to be authentic, because “real stories and values resonate the most.”

Through the LinkedIn Life page, HCRS highlights their staff’s compassion, their community impact, and their unique programs — all of which create a window into who they are as a value-driven organization. The page also provides easy access to resources and links for those interested in joining their cause or learning more about their services. 

Sharing photos of staff on the LinkedIn Life page is an HCRS team favorite. “They showcase the heart of HCRS — our people — and the joy, creativity, and connection that make our culture so special. These glimpses into everyday moments and team events highlight the deep care and collaboration that ripple out into the services we provide.” 

The HCRS team’s best advice for making the most of your LinkedIn Life page? “Share what makes your organization unique and special!”

TNTP demonstrates that “people are the secret sauce” is much more than a motto 

TNTP is a group of educators, researchers, and innovators catalyzing a movement to transform America’s public education system so that it meets the expectations of tomorrow — for young people, families, communities, and the nation. 

The organization’s mission is to transform education so every young person thrives. After partnering with TNTP, teachers and leaders report feeling better equipped to improve instructional practices and increase student engagement. 

TNTP’s motto is “people are our secret sauce,” and the organization uses its LinkedIn Life page to show that this isn’t just a motto, but a way of life. “We use the Life page’s various mediums to engage the audience by sharing who we are, our values, and our impact. Our hope is that our audience leaves our page learning more about our mission and how it feels to be a TNTPer.” 

Following their own advice to “make it engaging,” the TNTP team uses images, videos, and other media to showcase who they are and to give their page’s visitors “something they can feel.”

Attract exceptional talent with a LinkedIn Life page

Wondering how to create a Career Page on LinkedIn that encourages world-class candidates to apply for your open roles? Take inspiration from the examples above! You can also find FAQs and best practices to enhance your nonprofit’s LinkedIn Page available on our resource hub. Weave inclusive language throughout your LinkedIn Life tab, highlight why your nonprofit is a great place to work, and bring your story to life using photos, videos, and even testimonials from employees. 

Did you know that eligible nonprofits can receive up to a 50% discount on hiring solutions from LinkedIn for Nonprofits, including LinkedIn Career Pages? Learn more about the LinkedIn Career Pages cost for nonprofits by contacting our team.